I’ve been reading some articles about Altrincham recently, not the football club, but the town.
I get the impression that 10 years ago it was rather like what North Shields is like. A town where people go to because they have too, rather than going to socialise, simply have a cup of coffee, or doing something leisurely.
Now it’s had a massive amount of regeneration, and it’s a place where people want to live, where they do go just to have a cup of coffee, a meal etc.
They even have a club store for the football team in the town centre.
This is what North Shields (where I live) needs to reinvent itself as, and Altrincham should be the inspiration.