They'll always sell out, fans but the merchandise, get the mega sponsors, etc. It's only right that the players get that money because at the end of the day, that's who the fans pay to watch and like it or not, Rooney's one of their most popular.
Or reduce ticket prices. Make sky sports 10 quid a month too and the poor lambs can try and get by on 40k a week instead. Charge 15 quid for a shirt instead of 50. Fuck it, free beer in the ground and on call lap dancers to your seat.