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Newcastle view the deal as a real success in the current financial climate, with the front-of-shirt market having been depressed by changes to regulations around promoting gambling companies.

 

Several Premier League clubs are still searching for new headline sponsors and Newcastle insiders, having benchmarked the deal, believe the value of the KNOX partnership belies the downturn in the market, especially given it was negotiated so late that the cut-off point for the brand to be on the new home shirt had long passed.

 

You can choose not to believe this angle on it in favour of perpetual misery, but it sounds canny enough to me.

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8 minutes ago, Kanj said:

10m for this year and 25m for the following two years? this year is terribly low. 

 

Only cashflow wise, will be accrued evenly in an accounting sense

 

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Where do these companies come from, and how tf can they afford to spunk £60-70-80m on a shirt sponsorship? :lol:

Literally never heard of Knox before. Never heard of Sela either before they became our sponsor, or that yellow sleeve sponsor for that matter.

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5 minutes ago, Yorkie said:

 

You can choose not to believe this angle on it in favour of perpetual misery, but it sounds canny enough to me.

 

The sponsorship market must be depressed to some extent, a few clubs have struggled to get deals. In boom times people would be queuing up to pay millions for the front of a PL shirt. 

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Just now, Conjo said:

Where do these companies come from, and how tf can they afford to spunk £60-70-80m on a shirt sponsorship? :lol:

Literally never heard of Knox before. Never heard of Sela either before they became our sponsor, or that yellow sleeve sponsor for that matter.

 

Well Sela is PIF, not sure where Knox get their money from. 

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The training ground deal helps offset the damage a bit in year 1. Years 2 and 3 are solid if you accept the difficult conditions narrative (which we'll see from other clubs).

 

The worst part of this deal is it's perfectly constructed to fit anyone's narrative of the club whether positive or negative. Let the debates commence.

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4 minutes ago, nufc123 said:

We are? I expected a higher one, not lower.


That’s on you. It’s fairly obvious they’ve found it difficult to get a bigger deal than sela and shirt sponsorship market is on the way down (Villa, Chelsea & I think Forest) all without a sponsor yet. Add in the fact the Sela deal was signed with CL football, we no longer have CL football. I can’t express to be an expert but I imagine it’s the best we were likely to get 

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3 minutes ago, AyeDubbleYoo said:

 

But you didn't just say this sponsorship deal is a bit lower, you sounded like you were making some kind of general point about the club. 

Well, we are not going forward as a club if we arent increasing our revenue.

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Just now, gdm said:


That’s on you. It’s fairly obvious they’ve found it difficult to get a bigger deal than sela and shirt sponsorship market is on the way down (Villa, Chelsea & I think Forest) all without a sponsor yet. Add in the fact the Sela deal was signed with CL football, we no longer have CL football. I can’t express to be an expert but I imagine it’s the best we were likely to get 

Surely should have just renewed with Sela ?

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Just now, nufc123 said:

Well, we are not going forward as a club if we arent increasing our revenue.

 

But we are increasing our revenue. Just not this particular deal.

 

Everything isn't bad just because we had a difficult season, people need to snap out of it. I blame myself for reading this stuff really. 

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Just now, SUPERTOON said:

Surely should have just renewed with Sela ?

Maybe Sela didn’t want to? What I think is more likely is Maybe they wanted a non PIF linked company for APT reasons 

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with all due respect, 10m a year for sponsorhsip of front of shirt for our club of our ambitions and size isn't great. 

 

 need to see where rest of market shakes out for a fair comparison, also need to be realistic - we missed out on europe. 

 

Also can add in training ground + training kit sleeve sponsorship for this year + the 10m and save thats good coin from this company for this year and will be much higher next year. 

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14 minutes ago, Yorkie said:

 

You can choose not to believe this angle on it in favour of perpetual misery, but it sounds canny enough to me.

Likewise we have owners that could have continued sponsoring us front of shirt for a similar rate as to what they already did. Owners not doing that isn’t a positive indicator. 

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4 minutes ago, nufc123 said:

Well, we are not going forward as a club if we arent increasing our revenue.

You’ll find most PL teams will be given lower sponsorship deals this summer. Times are hard and all that.

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