NUFC kits & merchandise

[TheBrownBottle]

Just now, Unbelievable said:

The bit in bold is the prism through which you and the other four consider any development at NUFC though, isn’t it..? Did you allow yourself to be happy when we qualified for CL (twice), or when we lifted the Carabao Cup, or did the fact we are owned by people whose values do not match your own prevent you from enjoying anything NUFC related?

 

I am all for you guys having your circle jerk in the special SA ownership thread about how bad the Saudis are, but what has that got to do with criticising the club for growing its organic commercial revenue successfully?

Just on the last point - as I’ve said earlier in the thread, I actually think this is a good deal.  It just doesn’t line up with the nonsense spouted by the ownership nor with the narrative pushed by those who think the sun shines out of their backside. 

[Unbelievable]

2 minutes ago, TheBrownBottle said:

I was talking generally rather than aiming it at anyone in particular, but I’ll happily respond.  We took less for our FOS sponsorship than the last deal.  £10m this season for FOS.  
 

You weren’t claiming that this is what would happen - you were consistently claiming that the club’s commercials would continue growing at the same rate.   Because as was repeatedly pointed out to you, this is the club’s ’natural’ ceiling - ie any owner could get us to this point.  And they wouldn’t be the slush fund for one of the most brutal dictatorships on earth in all likelihood. 

We had this exact discussion last year if I remember correctly, until the accounts left you with egg on your face? Perhaps it would be prudent to wait for the accounts this time before telling me we cannot continue to significantly outperform our rivals when that is exactly what we have been doing for five years straight.

[Unbelievable]

1 minute ago, TheBrownBottle said:

Just on the last point - as I’ve said earlier in the thread, I actually think this is a good deal.  It just doesn’t line up with the nonsense spouted by the ownership nor with the narrative pushed by those who think the sun shines out of their backside. 

What nonsense is this exactly? Can you point me to some quotes that you think are clearly nonsensical as proven by this deal specifically?

[TheBrownBottle]

3 minutes ago, Unbelievable said:

We had this exact discussion last year if I remember correctly, until the accounts left you with egg on your face? Perhaps it would be prudent to wait for the accounts this time before telling me we cannot continue to significantly outperform our rivals when that is exactly what we have been doing for five years straight.

You’re right, we’ve definitely outperformed Sunderland.  We haven’t outperformed our ‘rivals’ - by which I assume you mean ‘the cartel’.  
 

1 minute ago, Unbelievable said:

What nonsense is this exactly? Can you point me to some quotes that you think are clearly nonsensical as proven by this deal specifically?

‘2030’, ‘number 1’, ‘within 5 years’ etc etc 

[Collage]

"KNOX is launching in the UK June 2026. A unique drink that encapsulates the RUDE BOY lifestyle, centered around Jamaican-Caribbean culture and most importantly music. Stems from a long tradition of French cider making."

Ya mon. Rub a dub. Etc.

 

 

Edited yesterday at 11:37 by Collage

[Unbelievable]

4 minutes ago, TheBrownBottle said:

You’re right, we’ve definitely outperformed Sunderland.  We haven’t outperformed our ‘rivals’ - by which I assume you mean ‘the cartel’.  
 

‘2030’, ‘number 1’, ‘within 5 years’ etc etc 

 

We have outperformed the cartel though, both in absolute terms and relatively speaking. Here is a comparison of commercial revenue development of us and the "big six" since PIF took over:

 

Which gives this development over the entire period in relative growth:

 

In absolute terms, we have also shortened the gap to the "big six" average from 197m to 162m:

 

I fully understand our early commercial performance was partly dictated by Mike Ashley not even bothering with a commercial department, hence easy wins and low hanging fruit, etc. but to continue to pretend that we are not consistently outperforming our rivals commercially or managing to somewhat close the gap is flat out ignorant at best, or agenda driven nonsense at worst.

 

To add and I hope we can at least agree on that, moving away from affiliated deals to unaffiliated sponsors is massive for the club's sustainability.

 

Regarding the "2030", "number 1" and "within five years", firstly those have nothing to deal with this deal specifically (which is what I asked since you are in here painting the club's commercial performance in a bad light on the day after this deal was announced) and also, as discussed before, it shows you either don't understand momentum, ambition and high performance culture, or (more likely) you pretend to not understand because you are desperate for PIF to show you are right about them being chancers who always overpromise and under-deliver, even if that means the club you care about won't be successful.

 

It is possible to loath SA's culture, leadership and policies whilst at the same time trying to be objective about the virtues of PIF's ownership of NUFC. Perhaps you should give it a try.

[TheBrownBottle]

2 minutes ago, Unbelievable said:

 

We have outperformed the cartel though, both in absolute terms and relatively speaking. Here is a comparison of commercial revenue development of us and the "big six" since PIF took over:

 

Which gives this development over the entire period in relative growth:

 

In absolute terms, we have also shortened the gap to the "big six" average from 197m to 162m:

 

I fully understand our early commercial performance was partly dictated by Mike Ashley not even bothering with a commercial department, hence easy wins and low hanging fruit, etc. but to continue to pretend that we are not consistently outperforming our rivals commercially or managing to somewhat close the gap is flat out ignorant at best, or agenda driven nonsense at worst.

 

To add and I hope we can at least agree on that, moving away from affiliated deals to unaffiliated sponsors is massive for the club's sustainability.

 

Regarding the "2030", "number 1" and "within five years", firstly those have nothing to deal with this deal specifically (which is what I asked since you are in here painting the club's commercial performance in a bad light on the day after this deal was announced) and also, as discussed before, it shows you either don't understand momentum, ambition and high performance culture, or (more likely) you pretend to not understand because you are desperate for PIF to show you are right about them being chancers who always overpromise and under-deliver, even if that means the club you care about won't be successful.

 

It is possible to loath SA's culture, leadership and policies whilst at the same time trying to be objective about the virtues of PIF's ownership of NUFC. Perhaps you should give it a try.

It’s a good post mate, and we definitely can agree with the highlighted bit.

 

I can’t be fully objective re PIF, because it has a real impact on civic pride as far as I’m concerned.  On that we’ll have to agree to disagree 👍

[TBG]

When did Andy Howe give the okay for SportsDirect selling the home shirt?

[wong989]

8 hours ago, Collage said:

"KNOX is launching in the UK June 2026. A unique drink that encapsulates the RUDE BOY lifestyle, centered around Jamaican-Caribbean culture and most importantly music. Stems from a long tradition of French cider making."

Ya mon. Rub a dub. Etc.

 

 

 

Ah here, rather have the Saudi lads face on our jersey 

[Nobody]

8 hours ago, Unbelievable said:

 

We have outperformed the cartel though, both in absolute terms and relatively speaking. Here is a comparison of commercial revenue development of us and the "big six" since PIF took over:

 

Which gives this development over the entire period in relative growth:

 

In absolute terms, we have also shortened the gap to the "big six" average from 197m to 162m:

 

I fully understand our early commercial performance was partly dictated by Mike Ashley not even bothering with a commercial department, hence easy wins and low hanging fruit, etc. but to continue to pretend that we are not consistently outperforming our rivals commercially or managing to somewhat close the gap is flat out ignorant at best, or agenda driven nonsense at worst.

 

To add and I hope we can at least agree on that, moving away from affiliated deals to unaffiliated sponsors is massive for the club's sustainability.

 

Regarding the "2030", "number 1" and "within five years", firstly those have nothing to deal with this deal specifically (which is what I asked since you are in here painting the club's commercial performance in a bad light on the day after this deal was announced) and also, as discussed before, it shows you either don't understand momentum, ambition and high performance culture, or (more likely) you pretend to not understand because you are desperate for PIF to show you are right about them being chancers who always overpromise and under-deliver, even if that means the club you care about won't be successful.

 

It is possible to loath SA's culture, leadership and policies whilst at the same time trying to be objective about the virtues of PIF's ownership of NUFC. Perhaps you should give it a try.

Cracking post

Anyone who takes the '2030' 'number 1' stuff even remotely serious needs their heads checked. Literally any new owner would say the same in their position. Of course that is the aim and ambition, but it was unfortunately never realistic. 

[rebelrouser]

[Weznufc]

15 minutes ago, rebelrouser said:

Where's that from?   It's funny how the club hasn't announced this yet but others have. 

[The Butcher]

32 minutes ago, Weznufc said:

Where's that from?   It's funny how the club hasn't announced this yet but others have. 

https://knoxhydrate.com/?srsltid=AfmBOorO7sFZhbsEAD1QSEjbHgMeGWyrKLpiVsH3nB0BLPsmjMu24EnW

[Charlies]

It's from the press release from April's news

[Danh1]

Hopefully that ignite bit on the logo doesn’t get added to our shirts, looks awful and proper clunky 

[Charlies]

23 minutes ago, Danh1 said:

Hopefully that ignite bit on the logo doesn’t get added to our shirts, looks awful and proper clunky 

 

Looks like a Turkish knock off red bull logo, it's fucking hideous 👍

[Novocastrian]

2 hours ago, Charlies said:

 

Looks like a Turkish knock off red bull logo, it's fucking hideous 👍

The pay day loans of energy drinks.

[TK-421]

8 hours ago, Weznufc said:

Where's that from?   It's funny how the club hasn't announced this yet but others have. 

 

Commercial dept dragging their feet again? Just like the shirts!

[Nucasol]

Anyone have a rough estimate based on last year’s launches when we can expect the away and third kits?

[r0cafella]

Just now, Nucasol said:

Anyone have a rough estimate based on last year’s launches when we can expect the away and third kits?

Was one per month last year if my my memory serves me. 

[Stifler]

2 hours ago, TK-421 said:

Commercial dept dragging their feet again? Just like the shirts!

It will be down to how Sela’s deal doesn’t officially end until July.

[CallumG6]

Isn't Ignite that knacker Dan Bilzerian's company?

[Harry 209]

The main man back where he belongs towering above Northumberland Street. Shirt looks cool as ice 🧊 as well:

[Theregulars]

Yup good to see Murphy in this way