They were going to wait out the backlash. Clearly they've shit their pants when the various governments declared their intentions to game the law against them to ensure they would be unable to win any lawsuit and no doubt sponsors and broadcasters started pulling out.
-No broadcaster wanting to touch the toxic brand with a barge pole
-Governments preparing to pass new legislation to ban it to fuck over their legal battle
-Huge backlash from everyone including top players and managers
Amazed this didn't work out.
It's alien to them because despite the billions they've spent, teams like Leicester (and West Ham this season) can still upset the apple cart and ruin their divine right to be at the big table every year.