All shirts I sold/am selling come from a variety of 3rd parties at less than cost. Puma made far too many of the first wonga home kit, for example. Even shitedirect.com had the home shirt at £8.49 at one point.
Got a '£0 for Ashley' shirt on the way - Nike Teamwear black and white shirt, club crest (embroidered patch), customised sponsor's patch. Looks far smarter, and obviously vastly improved quality over the official Puma crap.
Official crest? Cos the club could take legal action to stop you selling them, as it's copyrighted.