So we've got a pact with the devil which keeps Best scoring, we've infiltrated EA to unfairly inflate our player ratings in video games so that players think we're a better team than we are and are more likely to join us, we control the local, national, TV and print media, we have referees in our pocket, Sunderland players and managers deliberately fail because they're closeted Newcastle fans, outside of football we use our influence to get Toon fans on to adverts, keep the Tyneside propaganda going with unfairly excessive coverage of things like the Great North Run... This is beyond the usual football related bitterness, do the denizens of RTG get changed in the cupboard because they think Mags are spying on them through a camera in that round hole in the light fitting?
I guess the conspiracy theories and superstitions are easier than admitting that maybe their team isn't as amazing as they thought and our players aren't all as Championship level as they've imagined...