It's clearly operated by Amanda Staveley like, her name is on every page of the Companies House PDF Issue is that there's no evidence it's got owt to do with NUFC.
Best indication I'd say is the fact she doesn't seem to set up these things willy nilly, which would suggest that it's for an imminent project. Just have to hope that it's us. FWIW I reckon this is it; fingers crossed.