Hear fucking hear.
Insanity is doing the same thing over and over again and expecting different results.
When will we learn? When it's too late. I'd argue it now already is. The Keegan drive and SBR consolidation are long behind us. The generation of support that garnered will never be repeated and the club has lost the identity from decades of support leading to those days.
What's left to remind us of 120 years of NUFC?
Nothing. And it'll remain that way, indeed diminish further as long as Mike Ashley is in situ.