Happinesstan

cba to read back, but I love telling the story on why Jaffa Cakes are VAT free and how the decision was made in court. One for a rainy day I used to love that story, until it was on QI. But it was that story that had me wondering whether or not Jaffa cakes might be instrumental in another international incident. If people start smuggling Jaffa Cakes into the US, and creating a black market, it could undermine the global establishment, and bring the WTO to it's knees.

I dunno who we would be comparable to, in terms of advertising income, but surely a comparison can be made. Maybe Everton, but our grund is bigger and should therefore have more available space. I'm sure there was a graph of this somewhere. Would be interesing to see again.

You're a WUM. How has he not made money owning us? Go on tell us all. If he loans us money, we owe it him back. He's been getting advertising (around £8 million a year) free, taking profit from sales of merchandise. If he ever wants to sell us, he'll make a hefty profit. But no he's not made a penny. Poor Mike eh. Well show me where you get these factual figures from I have asked several times. The accounts, which are the official record of NUFC show that over the 12 year period he has been owner of the club he has lost a substantial amount. As for making a hefty profit if he sells that's the one point I do agree on and it's the only way he will make a hefty profit also, which was the original point I was making. There's definitely a bit of over-simplification in there. Sports Direct has undoubtedly benefitted from its association with the club and therefore, Ashley has as well. What would be the cost of advertising at the stadium to the level he has? £25m per season? Any loss that might show on the balance sheet has been recouped, probably many times over, whether directly or indirectly. Presumably the club shop revenue would have to be specified on the balance sheet, but would how much of that is siphoned off to SD have to be declared? NUFC purchase merchandise through SD to sell as SD get it at a better rate. SD then get a percentage of merchandising profits. People claiming Ashley doesn’t benefit? FFS. Nobody said he doesn't but can you say to what amount he does benefit? Mike Ashley himself says he wanted to use Newcastle united as a vehicle to expand Sports Direct. I suggest you check out their financial history to get a clue of the benefits he's gained over these past 12 years. For what it's worth SD was at about 220p per share before he took over, and peaked at 907p per share at about 2014. I'd say they aren't 2 mutually exclusive situations. The market for cheap sports goods and clothing was at it's premium within the period you quoted and it's down to 286 now. The high street in general has took a big downturn over the last few years whilst the Premier League is probably at it's highest point, so the correlation isn't what you're making it out to be. Did the St James advertisement help, I have no doubt it did, but not to the point you're trying to make out though. Has he increased his number of shares in that time?

He's not even interested in making money from the club. Yes he outsources everything he can to his other companies, but his baby is SD and that has grown in relation to the attachment to the club. It hasn't grown anywhere near what it could do, if he was actually a good businessman, because he can't associate his shite brand, with a successful club. A successful football club works with successful sporting brands, and they are Ashley's enemy in the business world.

It's irrelevant really. All we should be focused on is what could we have brought in if we had sold that advertising space to other companies, and the answer is probably £200m over the ten years? Brand-awareness advertising of that kind is very difficult to quantify and is usually measured in number of pairs of eyes that see the branding, rather than direct return on investment. In this case that's hundreds of millions of pairs of eyes over 10 years i would think. Look at Formula 1 - companies pay £millions to have a tiny little logo on the car, that might only get 10 seconds of air time. They're not looking for a quantifiable return, they just want their brand associated with the most high profile sport in the world. It's not irrelevant, if we're talking about how much Ashley has earned from the club. You are right it's difficult to quantify, but say the advertising over his tenure has been worth £200 million, it's safe to assume that a company with a marketing budget of £200 million, over ten years, would have expectations of substantial growth.

Young, dumb, and full of shit. Just like anybody else at that age. Being an international celebrity doesn't override being an immature prick. If it bothers anybody, why are they so fucking interested?

What's up with Jaffa Cakes these days. Has the UK gone off them? They're constantly on sale. I got a triple pack in Tesco the other day for £1.25. Last night I picked up a double pack in ASDA for 50P. I can't get enough of the stuff. I can easily eat 18 Jaffa Cakes with my morning cuppa. Is you Mike Ashley? Jaffa Cakes are England's best creation -- there are two Brit stores near where I live that sell imported stuff, and Jaffa Cakes are either constantly sold out or on back order. Get yourself to ASDA. Fill a suitcase with 50P Jaffa Cakes. ? ? ? ? Profit. You'd have to pay for re-packaging. Would probably lose money. Unless you sell them at a car-boot sale, just in the cellophane packing. Or do the question marks suggest you shoplift the Jaffas? If so it doesn't matter where you go. There'd be no need to re-package. You'd sell them by the box load, door to door to those waiting for the store to be restocked. How much is a box going for these days DJ_NUFC? I know you'd have to factor in petrol but you're still looking at a hefty profit. Nah. At best you'd cover the cost of your own consumption. Not if you're buying them for 50P over here and selling them for over $5 across there. How much does it cost a to fill a Toyota Prius? Like $40? That's all you'd need. How big is this suitcase?

How much would a company, investing in advertising to the level SD have at SJP, expect to return on their investment?

What's up with Jaffa Cakes these days. Has the UK gone off them? They're constantly on sale. I got a triple pack in Tesco the other day for £1.25. Last night I picked up a double pack in ASDA for 50P. I can't get enough of the stuff. I can easily eat 18 Jaffa Cakes with my morning cuppa. Is you Mike Ashley? Jaffa Cakes are England's best creation -- there are two Brit stores near where I live that sell imported stuff, and Jaffa Cakes are either constantly sold out or on back order. Get yourself to ASDA. Fill a suitcase with 50P Jaffa Cakes. ? ? ? ? Profit. You'd have to pay for re-packaging. Would probably lose money. Unless you sell them at a car-boot sale, just in the cellophane packing. Or do the question marks suggest you shoplift the Jaffas? If so it doesn't matter where you go. There'd be no need to re-package. You'd sell them by the box load, door to door to those waiting for the store to be restocked. How much is a box going for these days DJ_NUFC? I know you'd have to factor in petrol but you're still looking at a hefty profit. Nah. At best you'd cover the cost of your own consumption.

What's up with Jaffa Cakes these days. Has the UK gone off them? They're constantly on sale. I got a triple pack in Tesco the other day for £1.25. Last night I picked up a double pack in ASDA for 50P. I can't get enough of the stuff. I can easily eat 18 Jaffa Cakes with my morning cuppa. Is you Mike Ashley? Jaffa Cakes are England's best creation -- there are two Brit stores near where I live that sell imported stuff, and Jaffa Cakes are either constantly sold out or on back order. Get yourself to ASDA. Fill a suitcase with 50P Jaffa Cakes. ? ? ? ? Profit. You'd have to pay for re-packaging. Would probably lose money. Unless you sell them at a car-boot sale, just in the cellophane packing. Or do the question marks suggest you shoplift the Jaffas? If so it doesn't matter where you go.

Half the world hate Lingard for broadcasting his life, online. The other half hate Rashford for not broadcasting his life, online. Thinks he's summik speshall.

Or worse, telling him he's going on loan to Villa.

The PL aren't implementing the rule because they think every saved penalty will need to be retaken. That implies that a penalty can only be saved if the keeper breaks the rules.

I wouldn't be at all surprised to discover that Ashly has done exactly the same with Rafa, as he did with Shearer. I would be surprised by Rafa's silence, but then Charnley's probably in contact, filling him with shit.

I can say with 100% confidence that we'll know by the end of the year.

Heinz? Sezchuan.

I think him and his type's days are over, Moyes has been overlooked for the Kilmarnock job, Big Sam gets linked with nothing these days, Hughes, Pullis and McClaren have had to many failures now and it looks like the new vogue is ex top quality players, good riddance some fuckwits will turn to these clowns at some point allardyce is an odd one tbf, kind of surprised no relegation fodder have moved for him since his last stint you might be right overall There's a joke in here somewhere.

The worst thing about giving everyone a voice with social media, is that you give everyone a voice. People just want to be mad at the world, and if that means abusing a toddler by proxy, then they will do that. And some utter psychos will claim that calling somebody a fantasist is bullying their children, by proxy. Making your children the centre of your own attention seeking is more abusive if you ask me. I’m not sure he’s making his children the centre of his own attention seeking though. He’s a journalist who covers NUFC, he can and does gain massive amounts of attention from that alone and doesn’t need to use his child to do so. I honestly think it was only just a light commentary on what happened with his son. If you want to argue that he’s issuing social media for narcissism, then go ahead, it’s exactly what social media is and he’d be no different than anyone else who uses a social media account. That's pretty much what I'm arguing. If you want to argue against it, you've started poorly.

The worst thing about giving everyone a voice with social media, is that you give everyone a voice. People just want to be mad at the world, and if that means abusing a toddler by proxy, then they will do that. And some utter psychos will claim that calling somebody a fantasist is bullying their children, by proxy. Making your children the centre of your own attention seeking is more abusive if you ask me.

I'm saying nowt until we have new owners. Once this deal collapses/is revealed as unicorn spittle, CUNT will be using these comments to justify his actions. "The fans clearly want a new stadium so I've given them the Car Park at Shirebrook."

Aye, but not until next year. She's already fully booked for this year.

I dropped my cheese muffin, and it landed butter side UP. Gotta be a sign.

Life has new meaning, to me.

Those are the only actual quotes from Rafa, if that's the entire article

It's actually quite laughable that the European Cup was for European champions, only. But they changed it to the European Champions League and let anybody in.