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6 hours ago, Gaztoon said:

Great start this.. doubt city's first big main sponsors was what it is now.

It very much was … but we can’t do what Man City did (I’m not convinced we would have even if it was.  KSA isn’t a city state personal fiefdom like Abu Dhabi - anyone expecting a Man City / PSG style approach was always going to be disappointed)

 

https://amp.theguardian.com/football/2008/dec/10/manchester-city-sponsorship

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2 hours ago, Mazzy said:

Genuine question.  Why would we choose to be sponsored by a company outside of Saudi? I could understand somewhat if it were a British/well known Worldwide company but being sponsored by another Middle Eastern countries company seems peculiar.

Because NUFC is an investment, not a sportswashing vehicle a la Man City or PSG.  It’s not a vanity purchase.  The funniest part about watching the Delaneys of the world in the press losing their minds is that they clearly haven’t a fucking clue about what they’re looking at.  NUFC isn’t a vehicle to promote KSA, and wouldn’t be unless they become a super club.  And even if NUFC became KSA’s favourite club, it’s a tiny market audience.

 

I always thought we’d end up with someone like Qatar Airways or similar on the shirt.  They’ll use their political and economic connections to get sponsorship from other ME states for realpolitik purposes.  It makes perfect sense - why would you throw your own money at this?  Besides, other than Aramco (which is PIF-linked and would immediately cause issues while the club is being grown) how many genuinely international firms are KSA-owned?

 

Abu Dhabi and Qatar’s wealth is like a personal bank account for their leadership.  While KSA is a dictatorship, it’s still a country of tens of millions and the sovereign wealth fund is for investments which one day pay off, not as a slush fund to hoy at vanity projects.  Though of course the House of Saud aren’t exactly without personal cash.  

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4 hours ago, Ace said:

Thought our deal would be closer to spuds.

 

it’s a bit bullshit when Boehly will probably give Chelsea a 100m a year deal for corner flag sponsorship from Todd Boehly craft figurines or some bollocks like that to cover them

You couldn’t argue at present that the club has the same stature internationally as Spurs - so the sponsorship deal was always going to be in the £20m+ bracket.  This was the number touted last summer too, until Fun88 negotiated the extra year before agreeing a break clause. 

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1 hour ago, TheBrownBottle said:

You couldn’t argue at present that the club has the same stature internationally as Spurs - so the sponsorship deal was always going to be in the £20m+ bracket.  This was the number touted last summer too, until Fun88 negotiated the extra year before agreeing a break clause. 


I don’t know about that, everywhere you go there are toon fans and unlike the rest of the corrupt 6 I don’t think you can say that about spurs. 

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1 hour ago, TheBrownBottle said:

You couldn’t argue at present that the club has the same stature internationally as Spurs - so the sponsorship deal was always going to be in the £20m+ bracket.  This was the number touted last summer too, until Fun88 negotiated the extra year before agreeing a break clause. 

Having lived in Asia and Africa for quite some time, I don't think I've ever come across one local who supports Spurs. Noticeable in Thailand at the moment that I'm starting to see more locals wearing Newcastle tops, not loads but much more than anytime in the past. Ari football, specialised football store over here, has a a lot of Newcastle tops instore. There's even a Fabian Schar murial on a wall (I can't remember if I saw first that posted on here or elsewhere).

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1 hour ago, Ace said:


I don’t know about that, everywhere you go there are toon fans and unlike the rest of the corrupt 6 I don’t think you can say that about spurs. 

 

1 hour ago, macphisto said:

Having lived in Asia and Africa for quite some time, I don't think I've ever come across one local who supports Spurs. Noticeable in Thailand at the moment that I'm starting to see more locals wearing Newcastle tops, not loads but much more than anytime in the past. Ari football, specialised football store over here, has a a lot of Newcastle tops instore. There's even a Fabian Schar murial on a wall (I can't remember if I saw first that posted on here or elsewhere).

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But you’re both talking about anecdotal experience.  You’re NUFC fans so you’ll notice every time you see an NUFC top.
 

Spurs’ sponsorship deals are not arrived at because of the relationships their owners hold to those parties - they don’t need to worry about ‘fair market value’ at present.  If it was true that we have similar visibility then the market would be offering £40m deals left right and centre without a leg up from PIF.  

 

Have a look at the social media following Spurs has.  Then look at ours.  Last I checked we’re still behind Leicester, West Ham and Everton.

 

This isn’t about how big we are relative to each other in England - I don’t see Spurs as bigger than us, Villa or Everton.  But the idea that we have - at the moment - greater visibility just isn’t borne out by any tangible evidence.  

 

 

Edited by TheBrownBottle

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34 minutes ago, Optimistic Nut said:

Twitter followers is normally a decent indication of fan numbers. We have 2.5m, Spurs have 8.6m. 

It woud be interesting to see how many of those are South Koreans because of Son. 

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1 hour ago, TheBrownBottle said:

 

But you’re both talking about anecdotal experience.  You’re NUFC fans so you’ll notice every time you see an NUFC top.
 

Spurs’ sponsorship deals are not arrived at because of the relationships their owners hold to those parties - they don’t need to worry about ‘fair market value’ at present.  If it was true that we have similar visibility then the market would be offering £40m deals left right and centre without a leg up from PIF.  

 

Have a look at the social media following Spurs has.  Then look at ours.  Last I checked we’re still behind Leicester, West Ham and Everton.

 

This isn’t about how big we are relative to each other in England - I don’t see Spurs as bigger than us, Villa or Everton.  But the idea that we have - at the moment - greater visibility just isn’t borne out by any tangible evidence.  

 

 

 

Yes naturally I'll notice Newcastle tops but I have also seen plenty of Man, Arsenal, City and Liverpool but very few Spurs tops. I have also mixed with a lot of locals over the years and never once come across a Spurs fan, they all support the other teams. 

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1 hour ago, TheBrownBottle said:

 

But you’re both talking about anecdotal experience.  You’re NUFC fans so you’ll notice every time you see an NUFC top.
 

Spurs’ sponsorship deals are not arrived at because of the relationships their owners hold to those parties - they don’t need to worry about ‘fair market value’ at present.  If it was true that we have similar visibility then the market would be offering £40m deals left right and centre without a leg up from PIF.  

 

Have a look at the social media following Spurs has.  Then look at ours.  Last I checked we’re still behind Leicester, West Ham and Everton.

 

This isn’t about how big we are relative to each other in England - I don’t see Spurs as bigger than us, Villa or Everton.  But the idea that we have - at the moment - greater visibility just isn’t borne out by any tangible evidence.  

 

 

 


And you are talking about online presence which isn’t all of the world. On Twitter you can buy followers ffs.

 

Also if you think spurs deals with AIA weren’t influenced by Joe Lewis’s connections I have some magic beans available at reasonable prices. 

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1 hour ago, macphisto said:

Yes naturally I'll notice Newcastle tops but I have also seen plenty of Man, Arsenal, City and Liverpool but very few Spurs tops. I have also mixed with a lot of locals over the years and never once come across a Spurs fan, they all support the other teams. 

I’ve worked with plenty of lads from all over the world doing what I do - Man Utd, Chelsea and Liverpool are the only clubs those from Asia and Africa I’ve worked with (and they’ll be above 150 people) have supported; I’ve never met a Man City fan.  But that doesn’t mean that they don’t have visibility, nor that they don’t have followers around the world.

 

I don’t doubt that soon enough the numbers will follow - though that will require trophies and years at the top end, not a single good season.  We’ll be there soon enough :) 

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57 minutes ago, Ace said:


And you are talking about online presence which isn’t all of the world. On Twitter you can buy followers ffs.

 

Also if you think spurs deals with AIA weren’t influenced by Joe Lewis’s connections I have some magic beans available at reasonable prices. 

Sorry, you’re right.  PIF, Staveley and Reuben must be absolutely fucking useless at business, then: there must be loads of sponsors out there queuing to give us more than what Spurs get, yet somehow they’re missing those deals.  After all, if the market offers us those deals - with no strings attached - then it passes the fair market value test.

 

And of course online followers isn’t proof of everything; it’s just one element.  Spurs must have bought the 6m more Twitter followers and 20m more Facebook followers.  Makes sense to me.  Same way that we must have bought the 2.5m followers more we have than Blackpool.

 

Given that we’re now more attractive to the international markets than Spurs on the basis of being on the verge of CL qualification - a competition they were in the final of just a few years back - does that mean Villa are bigger than Liverpool and Brentford bigger than Chelsea on the basis of league placing this season?

 

I’m being deliberately daft with those later examples, but we’ll surpass these clubs soon enough - but we’re deluding ourselves if we think we’re there just yet.  It’ll come - no doubt about it :)

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Spurs were the first club we all thought we'd 'oust' from the big six, right? They're a decent club but not in the same bracket as Man City, Manchester, Liverpool or Arsenal. Chelsea's next in our sights, although we're arguably a much better side than them we've got a way to go before any top player is choosing us over them for sporting reasons alone.

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Yeah, Spurs have been a fading force since Poch left. Their team is far too reliant on Kane, one injury to him or a sale and they’re going to slip even further away from the top six.

 

I think Chelsea will be back to being a top six team as soon as Poch goes there. It’s pretty sickening considering how much they’ve failed but if they get him I think the club will stabilise. 
 

Liverpool are an interesting one. They’re in the middle of a rebuild. If they don’t get their transfers right in the summer I think they could struggle again next season 

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If it's an airline I think it could be Gulf Air; Bahrain are essentially a client state of KSA, have a brand new airport which is running below capacity and is often used as a hub for travel into various airports into/out of KSA, as well as weekend travel for Saudi nationals and foreign expats for its compelling local culture

 

Could also be Dubai-based Emaar who are co-owners of Noon. 

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Could there be clauses in the deal that gives us an extra injection of cash on top of that 25m if say we get through the group stages for example? No idea how these kind of sponsorship deals work. 

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29 minutes ago, Scotty66 said:

Just hope whoever it is has a decent logo. The fun 88 logo is one of the worst ever and absolutely ruins the shirt. 

 

:thup: I don't know if I'm being superficial or a traditionalist when I realise this is my key concern. :lol: The additional revenue is canny n'all, like. 

 

I was kinda hoping for something discreet and generic like that STA thing that's on the advertising boards. 

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Worth remembering that Spurs signed their shirt sponsorship deal in the summer of 2019, shortly after finishing 4th and reaching the final of the Champions League. They were also an established ‘top 6’ side and hadn’t finished outside of that in the previous decade.

 

This will be our first season finishing higher than 10th in the league since 2011/12 season. 
 

There is still work to do to show potential signings and sponsors that we are here to stay and that this season wasn’t a one off, even if we all believe we are.

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1 hour ago, Matt1892 said:

Worth remembering that Spurs signed their shirt sponsorship deal in the summer of 2019, shortly after finishing 4th and reaching the final of the Champions League. They were also an established ‘top 6’ side and hadn’t finished outside of that in the previous decade.

 

This will be our first season finishing higher than 10th in the league since 2011/12 season. 
 

There is still work to do to show potential signings and sponsors that we are here to stay and that this season wasn’t a one off, even if we all believe we are.

Yep, this what I was trying to say - you’ve expressed it much better

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2 hours ago, Yorkie said:

 

:thup: I don't know if I'm being superficial or a traditionalist when I realise this is my key concern. :lol: The additional revenue is canny n'all, like. 

 

I was kinda hoping for something discreet and generic like that STA thing that's on the advertising boards

 

Anyone else keep thinking that Blacklader is actually Blackadder?

 

Eddie Howe and his cunning plans. Or is it cunning stunts?

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I was rather hoping that we would get Lucid motors as a sponsor, never mind, we’ll just have to hope that when they need to build a car manufacturing plant in Europe, PIF will bring them to Tyneside.

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