Two things for this overseas supporter:
(1) better online coverage - I have World and Setanta Broadband, but that's not enough. I'd be in favor of moving the website away from premium.tv as well - the site does not have a very interesting/useful or distinctive layout, and, while the content seems at least more timely under Mr. Ashley, I still would like more.
(2) reasonable overseas shipping charges from the Club Shop. £20 is better than the £25 it was, but that still bears no relation to reality. I'd love to order all sorts of crap from the Club Shop, but I'm not tacking an extra £20 on regardless of my order size. As is, I order what I need from other retailers, or go to E-Bay.