Imagine fucking off Rafa Benitez and paying £4m for the pleasure of replacing him with Steve fucking Bruce.
Beyond them being insidious, this club is run by complete dipshits.
They were also playing that game before the market really blew up. Which is to say, we brought in the likes of Cabaye, Sissoko, Debuchy, et al for far cheaper relative to the market than we would now. Every cunt is going for £20m+ these days.