"I will confirm that I’ve had conversations with Mike Ashley’s top representative. I would describe those conversations as very positive. I would say Mike Ashley and his team are a lot easier and a lot friendlier and business savvy than anyone gives them credit for. We’re still talking. I’m not sure we’re going to reach an agreement, but that’s certainly not because of either side’s intractability or unwillingness to move forward"
How does he make them say this every time?