Fenham Mag Posted March 25, 2009 Share Posted March 25, 2009 THE DW STADIUM Posted on: Wed 25 Mar 2009 Club confirms stadium to adopt a new name in the summer. Wigan Athletic are delighted to announce that after ten years as the JJB Stadium, their home will have a new name from August 1 2009 of this year, the DW STADIUM. Latics Chairman Dave Whelan has just launched his latest commercial venture, DW Sports Fitness.Com, following the purchase of the nationwide chain of Fitness Clubs from his former company. Mr Whelan explained: "The contract for the naming rights for the stadium was for a duration of ten years, and incredible as it sounds, that date comes around in August. "The JJB Stadium has made the town of Wigan known all over the world. Football is such a global sport these days that the Premier League is watched by an audience of billions weekly. "It makes me very proud to know that our little corner of Wigan has got such a global profile. "We have had some famous days here at the stadium if you think of all the great games that have been hosted since 1999. "Now we can look forward to a whole new era as the DW Stadium!" Article continues Advertisement DW Sportsfitness Marketing Director Winston Higham said: "In this ever changing retail landscape DW Sportsfitness are an authentic sporting goods retailer offering a broad assortment of brand name sporting goods, equipment, footwear and apparel. "This product offering operating alongside state of the art Fitness Clubs with innovative cutting edge equipment offering an exciting and unique customer experience focused on value, customer loyalty and service." http://www.wiganlatics.co.uk/page/NewsDetail/0,,10429~1602350,00.html Imagine this will do his ego (Dave Whelan) the world of good. DW stadium = D*** W***ers Stadium tbh. Link to post Share on other sites More sharing options...
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