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Not really to do with the match day revenue debate, but surely it is good marketing sense to keep season ticket prices down in relation to individual match tickets. Sorry for that occasional attenders.

In amongst the current vogue German football "love in" theres a lot of talk about cheap tickets. Sure German season ticket prices are comparatively low but when I've attended games one off I've found it expensive in comparison. 55 euros for an ordinary seat and a couple of times 140 euros albeit with booze and food thrown in. Makes sense to me.

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Guest Roger Kint

Not really to do with the match day revenue debate, but surely it is good marketing sense to keep season ticket prices down in relation to individual match tickets. Sorry for that occasional attenders.

In amongst the current vogue German football "love in" theres a lot of talk about cheap tickets. Sure German season ticket prices are comparatively low but when I've attended games one off I've found it expensive in comparison. 55 euros for an ordinary seat and a couple of times 140 euros albeit with booze and food thrown in. Makes sense to me.

 

Totally agree re ticket prices. An affordable place for everyone is important and its quite refreshing to know theres family packages/long term price freezes. The fact that since June 2008 we have consistently averaged 200000 less a year obviously plays the main part in the overall matchday income being down. It will be interesting to see how the income looks in the next accounts as to June 2013 our attendances were finally back to pre 2009 levels with 1.2m fans in SJP.

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We'd generate more income if NUFC fans had confidence in the owner. A lot of fans don't want to spend money at SJP on matchday on food/drink etc, because they begrudge giving Ashley any other money than the cost of watching the team.

Same applies to club clothing/souvenirs. I for one think twice about buying stuff from the club shop these days. If we were content with the way the club was being ran and we could have some pride in the club, we'd be encouraged to spend more.

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He's definitely cheapened our brand, no argument there. Any association with something as tacky as SD is going to do that. Not to mention Wonga.

 

I feel like that's all he knows, and it's worked for him in the retail market. But our "brand" now is about as tacky as it gets. Horrible kit/sponsor/SD signs everywhere/our website. It's all just budget and tacky

 

Agree with you 100% on that. The NEWCASTLE UNITED writing was one of the classiest things about the club, still hate the fact he changed that. Just in financial terms it seems a bit harder to say exactly how harmful it is.

 

I still cringe every time i see that

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The club is a long, long way from realising it's financial potential, clearly.

 

Now, there either there isn't the ambition to do that or there isn't ability (lack of expertise of people is key positions).

 

Tend to agree, but quantifying it is pretty hard isn't it?

 

I mean, presumably massive sponsorship deals requires European success, which is really expensive to get. And matchday revenue also depends (to a large extent) on milking the fans more.

 

I'd personally rather pay more and watch better football.

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could the drop in revenue be accounted for by the headphones and boot bag that girl 2 got sent for her birthday a little while back ?

 

I've had a chat with her and she's accepted it's probably her fault that we can't sign Lionel Messi.

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could the drop in revenue be accounted for by the headphones and boot bag that girl 2 got sent for her birthday a little while back ?

 

I've had a chat with her and she's accepted it's probably her fault that we can't sign Lionel Messi.

 

Are you saying we can't sign Messi?  Shit, I had better lower my expectations. 

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could the drop in revenue be accounted for by the headphones and boot bag that girl 2 got sent for her birthday a little while back ?

 

I've had a chat with her and she's accepted it's probably her fault that we can't sign Lionel Messi.

 

Are you saying we can't sign Messi?  s***, I had better lower my expectations. 

well we can, we just get some darren bradshaw-a-like to change his name by deed poll or whatever it is these days.
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well we can, we just get some darren bradshaw-a-like to change his name by deed poll or whatever it is these days.

 

We could do that, and then we'd bring him in on loan.

probably wouldn't want to come to a club where you deservedly win a game and your own fans claim it was lucky.  :yikes:
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Must be mostly that.

We did have a UEFA run in the 2006/2007 season, and didn't in 2011/2012 but that's only going to explain a minor part of it. Generally matchday income has been lower under Ashley, I haven't checked this out but I'd be surprised if there has been a drop in attendance of the size that would explain that sort of fall in revenue. So I think it can only be down to those that do go to matches paying less to do so. Anyone got any other theories?

 

It can't be mostly that, some have a price freeze which isn't a total freeze as we pay for membership and that hasn't only been added and left at the same price, it's been increased.

 

This isn't exactly the same time period as mentioned in The Mag article but it's close and the prices are increased if you aren't locked in with a 10 year deal.

 

http://www.telegraph.co.uk/sport/football/teams/newcastle-united/8311482/Newcastle-United-owner-Mike-Ashley-sanctions-ten-year-freeze-on-season-ticket-prices.html

 

                                          2001-02            2008-09                2011-12

 

                                    Adult    Junior    Adult      Junior      Adult      Junior     

 

The Gallowgate Stand    £392      £241      £543      £277      £558      £272

 

Family Area                  £299      £125      £330      £110      £345      £100 

 

 

Not quite sure why I did this but anyway......

 

In 2006/2007 we had a total attendance of 1,222,716 at all league and cup home games. Matchday revenue was £33.6 million.

In 2011/2012 we had a total attendance of 979,653 at all league and cup home games. Matchday revenue was £23.9 million.

 

NB. We had 8 more home matches in 2006/2007 due to UEFA and League cup matches. 

 

The average matchday revenue per spectator in 2006/2007 was £27.48 and in 2011/2012 it was £24.40. So whilst season ticket prices have not gone down the average amount paid per spectator has. Obviously there are some distorting factors in there, such as  the cup games that are not covered by season tickets and how they were priced, but I can't be arsed to go into that  :lol:

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