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Mike Ashley (former owner) (still alive)


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Aye. In my opinion he’s not buying a team below the Championship, simply because they aren’t profitable.

He’ll want a club who could get promoted and to-yo without too much investment.

If Sunderland were in the Championship, they would be an attractive proposition, a big stadium, a training ground and academy that won’t need much investment over the years (it will, but he’ll have a few years before it needs major re-investment).

They have a decent following, although how many would remain if we become successful and how many will be prepared to keep paying to go and see them remains a big questions. If we did become successful under our new owners, then the support from outside the city in places like Durham and Washington will drop as time goes on.

 

Also, if you look at his business model, even with SD he made his name buying former big brands which had lost their shine. So if you apply that to football clubs, the two he went for were Newcastle and Rangers, both huge names. By that logic he would be more likely to look at a club like Leeds or Villa; clubs with a huge potential fanbase and big city clout. Sunderland are still considered a waypoint on the way to Newcastle by the rest of the country.

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What are some Ashley-isms that you hope to never hear again after he's gone? I'll start with "purple players".

 

Although words penned by Kevin Keegan's lawyers, deserves to be in the same category.

 

"The club admitted to the tribunal that it repeatedly and intentionally misled the press, public and the fans of Newcastle United."

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What was his line about wallpaper?

 

“If someone said to me I am wealthy – OK, in theory I am a billionaire, even maybe a multi-billionaire – but in reality my wealth is all in Sports Direct shares that, as I said the other week, are the same as wallpaper. I don’t have that cash in the bank, so I don’t have that ability to write a cheque for £200m. I don’t have it, it’s very simple, it’s not there. I would have to sell the Sports Direct shares to fund that"

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What was his line about wallpaper?

 

“If someone said to me I am wealthy – OK, in theory I am a billionaire, even maybe a multi-billionaire – but in reality my wealth is all in Sports Direct shares that, as I said the other week, are the same as wallpaper. I don’t have that cash in the bank, so I don’t have that ability to write a cheque for £200m. I don’t have it, it’s very simple, it’s not there. I would have to sell the Sports Direct shares to fund that"

Thats the one,  making out he is "cash" poor while starving the club of commercial revenue with SD sponsorship all over the stadium and paying very little for it.

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Aye. In my opinion he’s not buying a team below the Championship, simply because they aren’t profitable.

He’ll want a club who could get promoted and to-yo without too much investment.

If Sunderland were in the Championship, they would be an attractive proposition, a big stadium, a training ground and academy that won’t need much investment over the years (it will, but he’ll have a few years before it needs major re-investment).

They have a decent following, although how many would remain if we become successful and how many will be prepared to keep paying to go and see them remains a big questions. If we did become successful under our new owners, then the support from outside the city in places like Durham and Washington will drop as time goes on.

 

Also, if you look at his business model, even with SD he made his name buying former big brands which had lost their shine. So if you apply that to football clubs, the two he went for were Newcastle and Rangers, both huge names. By that logic he would be more likely to look at a club like Leeds or Villa; clubs with a huge potential fanbase and big city clout. Sunderland are still considered a waypoint on the way to Newcastle by the rest of the country.

Leeds could very well still be promoted, almost certainly will if the season is concluded.

If that happens then the price of them goes well above the £100m mark. I think that will be too much for Ashley to invest in. I think Villa would be difficult. On one hand they are likely to be relegated, on the other they will still have quite a bit of parachute payments to come through, and their current owners seem to fairly stable.

 

I made an article for the mag about why I think he’d go for Sheffield Wednesday. I actually see them as a very likely option. As it happens I really admire the Sheffield Wednesday fans, some of the best support I’ve seen at both SJP, and at as a home team when I have went to an away match.

If any set of fans deserve to be in the top flight, it’s them, and they most certainly do not deserve Ashley thrusted upon them.

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