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No doubt it will be tacky as fuck and will have shitedirect's name somewhere on it. :anguish:

 

Somewhere? It'll be covered. And everything will be sponsored by Sports Direct and there'll be video adverts of it as well. It's going to be a shambles.

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Looking at that picture of the sports direct advert going up and thinking something doesn't look right there, just noticed they have put cladding on the framework.

 

Always wondered why they never done that to start with as it would tie in better with top of the east stand.

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Won't it be bright as fuck around that area? Seem to remember from the Sociedad friendly that some were saying that the new floodlights were bright..now this giant LED sportsdirect screen? Bright literally, dark as fuck in reality.

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This was clearly the plan all along. 4 years of Pardew, resulting in some of the most unwatchable football ever experienced by mankind. Then they install the big screen and everyone at the stadium will be so desperate to watch something other than the match that they'll be glued to the Sports Direct adverts that show non-stop.

 

Ingenious. As evil plans go, I give it 8/10.

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