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St James' Park


Delima

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Whether any sponsor comes in or not, damned if I know but my guy instinct is someone will take a punt on it simply because of the amount of extra publicity which it will gather and easy way of getting SSN when they initially cover it  if/when it happens and their brand name getting thrown around

 

And why exactly wouldn't they already know this? These huge companies that can afford to give £10m a year to a football club. Why do they need to see it on Sky Sports News to understand?!

 

Because now they've let Bad Guy Ashley do all of the leg work for them.  When they come in and change the name of the stadium again to their company, they won't be the bad guys, Ashley will have taken all of the flak already.

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At what point does Daniel Craig get lynched btw?  His sycophantic grovelling on SSN this morning made me feel f***ing sick.  He's an absolute t***.

 

What the hell was Daniel Craig doing grovelling on SSN? Do you mean David?

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Telegraph Sport understands the mobile phone company O2 is one possible partner, particularly as Llambias wants to turn the 52,000 capacity stadium into a multipurpose venue, capable of hosting concerts and shows in the summer.

 

Something like the St.James o2 Arena is a possibility then.

 

They can't call it the o2 Arena as thats already taken!

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Telegraph Sport understands the mobile phone company O2 is one possible partner, particularly as Llambias wants to turn the 52,000 capacity stadium into a multipurpose venue, capable of hosting concerts and shows in the summer.

 

Something like the St.James o2 Arena is a possibility then.

 

They can't call it the o2 Arena as thats already taken!

 

o2@sportsdirect arena

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Telegraph Sport understands the mobile phone company O2 is one possible partner, particularly as Llambias wants to turn the 52,000 capacity stadium into a multipurpose venue, capable of hosting concerts and shows in the summer.

 

Something like the St.James o2 Arena is a possibility then.

 

They can't call it the o2 Arena as thats already taken!

 

o2@sportsdirect arena

 

:fwap:

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Telegraph Sport understands the mobile phone company O2 is one possible partner, particularly as Llambias wants to turn the 52,000 capacity stadium into a multipurpose venue, capable of hosting concerts and shows in the summer.

 

Something like the St.James o2 Arena is a possibility then.

 

They can't call it the o2 Arena as thats already taken!

 

o2@sportsdirect arena

 

:fwap:

 

2 birds one stone, should be 20mil worth of advertising there, everybody happy

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Jeff Stelling on the SJP renaming issue

 

 

 

Jeff Stelling has viewed his thoughts about the rebranding of SJP on the Sky Sports website, here’s what he had to say……

 

The hideous decision to rename Newcastle’s ground has well and truly got my goat!

 

Although the caption on Soccer Saturday will refer to whatever the stadium’s official name now is, I for one will do my utmost to call St James’ Park just that.

 

Trust me; I’ve got history in this area! I remember when Wycombe’s Adam Park became the Causeway Stadium in 2003. I religiously refused to call the ground by its new name and we ended up in ‘discussions’ with the club for some time.

 

I must admit that I felt a small triumph when the name eventually reverted to Adams Park.

 

I’m not being deliberately difficult; I feel that it is wrong for owners to change the name of a stadium that is steeped in tradition and history - one that people can identify with - when they don’t own that heritage.

 

It’s a different matter when you are naming a new stadium, of course; in that instance the sponsors should be able to call the ground whatever they like.

 

But people all over the world recognise St James’ Park as Newcastle’s home. To destroy that affinity is abject nonsense and I’m sure that every true Newcastle fan will abhor this name change.

 

I’m sure football people and anyone with an appreciation of history know exactly where I am coming from.

 

Newcastle say the rebranding gives them the chance to show future investors what they could get for their money, which in itself could lead to the farcical situation where the stadium is renamed every couple of years.

 

But if I was a potential sponsor, I’d be wondering what I’ll get back for my money and the answer I’m sure is ‘not much’.

 

The newspapers are unlikely to refer to the ground as anything but St James’ Park - and the same is probably true of most television and radio companies - and the new sponsors will be tarred with the same brush as the current owners are.

 

Will this really help them sell more products? There are much better ways to increase brand awareness.

 

A sponsor’s name doesn’t tend to stick unless they are right in there when the ground first opens although it’s interesting to see how the Etihad Stadium is hanging around.

 

I much prefer Eastlands but the day that I hear the bulk of City fans calling their ground The Etihad and the bulk of Newcastle fans calling theirs whatever the new name is, I’ll be happy to fall into line.

 

 

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Telegraph Sport understands the mobile phone company O2 is one possible partner, particularly as Llambias wants to turn the 52,000 capacity stadium into a multipurpose venue, capable of hosting concerts and shows in the summer.

 

The lopsidedness of the ground means it'll be almost impossible to host a proper concert there.

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