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What is this shit about the crowd not being able to be as good/loud because its a 12pm KO? Can't sing because you have not had enough beer?

Where have you seen that? If that’s true that’s palatable.

Already done apparently. PL ruling that clubs have to ask fans for input - hence email today. Same/very similar badge but freshened up/modernised. Similar to Norwich badge rebrand.

Found the survey a bit daft asking about the individual components. It's everything together that makes the badge what it is

It's the real reason something to do with owning the rights to the badge and making more money? I might be wrong. Also the more simple the badge, the more shit they can stick it to and the more money there is to be made.

It's a shame. Those over 45 will have seen badge changes, some of them multiple, and those under 20 won't have been as accustomed to it, depending on how long they have been I to football, but those in and around 40 will have known it for 30 or so years and will have been all they have known, so that age range will probably be affected the most. Obviously we'll see what they come up with, but if you have a design that's lasted the entirety of the Premier League era, then it just feels needless. I also like the fact it is one of very few that his changed in my lifetime.

Aye that is a good one, but as you say a long time ago. Does look nice though

Just watched the video and they ruled out a Juve style change. It’s going to be something like the change Inter or Man City did. The survey then asks which part of the logo are most important (flag, lion, castle, seahorse, shield and ribbon) - I would guess they’ll just simplify it by removing those that score lowest….

Fair enough I prefer the old one but it’s not much of a change tbf

Absolutely gutted this one is 12pm. 1630 I'd be 90% sure we do them comfortably. That being said, we should win. Yes they're decent, but we're at home and we are a big game team now. Our record at home under Howe when we really need to win tends to result in... a win. 3-1.

No ofc not. I don’t believe that the issue of it being a “digitally replicable asset” is remotely severe enough to warrant a change.

It's down to opinion though. I prefer Spurs badge to their old one and Chelseas to theirs. And while those old coat of arm badges hold historical significance, they aren't necessarily easy on the eye.

fuck I got goosebumps reading that Big Joe might be back. Let him play this. Knock the stuffing out of Palmer and that rascist Enzo.

I feel like I made peace with this inevitability years ago that I can't muster any strong views at this point. I love our badge, it evokes a really strong emotional response in me whenever I see it out of context, and it'll always be 'my' badge. However, we must dumb down if we're to keep up. That's the principal rule of anything you might vaguely define as football iconography these days.

Totally agree, a proper atmosphere and getting at them from the odd and im not sure they have the players to respond to that.

Feel like Man City away and Liverpool away is usually about 20% of our seasonal goal concession regardless.

That's my favourite club crest - would have no objection to reverting to that and that modernised version is very good. Feel it will be more like the Norwich City update at the end of the day. Hope we don't go back to the "NUFC" round one permanently.

Arsenal but that was 20 years ago.

Are you suggesting there's a badge change conspiracy?

Norwich

get Joelinton on the phone

But not them that done that monstrosity for Leeds

Genuinely happy to be proved wrong but can anyone point to a badge being changed in the modern era that got better? In my mind they have all been terrible

Chelsea are a good side. One area in which we are definitely better is our mentality. If we get stuck into them, they will crack under the pressure.