Most, like myself, know it could be the end of the club plummeting down the leagues (just look at the fucking Mackem’s). Being in the top division is an easier prospect of turning the club back to what it once was under new ownership (assumption, but a better bet than languishing in lower divisions).
Staying in the lower leagues will damage our market value and the amount of chancers looking to buy a football club increases.
Him not wanting to sell is more than evident if this fizzles out (as previous attempts have shown).
We are absolutely fucked right now unless the ground suddenly empties week in and week out. Threatening the bottom line is all that matters.
Football purgatory.