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Ryan

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Newcastle United has commenced work to move its retail operations in-house for the first time in more than a decade with the construction and imminent installation of a temporary club store and new e-commerce website.

Following initial groundworks in April and May, the first of five modular 'Rapid Retail' units began to arrive at St. James’ Park on Wednesday to form a larger temporary store that will serve fans this summer.

Meanwhile, the club is currently building a new online retail platform - shop.newcastleunited.com - that will go live on 29th May, supporting the sale of official merchandise to supporters around the world.

For visitors to St. James' Park, the temporary store will be situated between The Strawberry pub and the St. James' STACK presented by Sela, and will be operated by Newcastle United's new in-house retail team. It will also officially open on 29th May to coincide with the closure of the existing stadium store, which is currently operated by Castore, and in time for England men's and women's international matches.

When the agreement between Castore and the Magpies concludes later this month, the current stadium store beneath the Gallowgate End will undergo a significant refit. In its place, a brand-new retail experience will open later this summer as part of the upcoming partnership between Newcastle United and global sportswear giant, adidas. The temporary store will then be removed.

Peter Silverstone, Chief Commercial Officer at Newcastle United, said: "We are hugely excited about engaging with supporters directly through our new in-house retail operations.

"We have big plans for our retail business, and the first step on the journey is to launch a new digital retail platform while completely revitalising how we meet supporters' needs in our physical stores.

"The temporary store at Strawberry Place will enable us to close the existing retail outlet at St. James' Park and put significant investment into the site. The result will be the launch of a world class retail experience at a flagship stadium store, filled with new kit and merchandise that we anticipate will be
hugely popular.

"We are building a passionate local team to drive this new retail operation, helping us to deliver on the huge demand for Newcastle United products through best-in-class service.

"We recognise it will take time to get our service to the perfect levels we strive for, and we thank supporters for their patience as we go through this important transitionary period over the summer months."

The temporary club store will initially sell a new range of Newcastle United-branded merchandise - from 29th May before the launch of adidas products - starting with the 2024/25 home kit from 7th June.

https://www.newcastleunited.com/news/latest-news/newcastle-united-to-introduce-new-e-commerce-website-and-temporary-store/

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Just now, NUFC_Chris said:

A new line of club merchandise to be sold prior to the launch of the home kit. Not long to wait now for adidas gear. 

Pencil cases and shit like that?

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Ordered loads of the blackout gear (cheers for the codes gentlemen) and I'm pleasantly surprised by the quality of the Castore gear. Think I was expecting it to be a bit shit given their reputation but I'm happy with all of it tbh, good stuff

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2 minutes ago, midds said:

Ordered loads of the blackout gear (cheers for the codes gentlemen) and I'm pleasantly surprised by the quality of the Castore gear. Think I was expecting it to be a bit shit given their reputation but I'm happy with all of it tbh, good stuff

 

I kept getting called names for saying some gear actually surprised me how good it was.

 

The thing is, at the prices they tried to charge so it should be tbf [emoji38] hoodies have been the pick of the lot for me.

 

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I've always rated Castore for both the quality of their gear and the design of them too, its their logistics and price points that tend to be the issue with them.

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6 minutes ago, NE27 said:

 

I kept getting called names for saying some gear actually surprised me how good it was.

 

The thing is, at the prices they tried to charge so it should be tbf [emoji38] hoodies have been the pick of the lot for me.

 

Got nearly everything for a quarter of what it should have been but everything looks and feels pretty good to me

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15 minutes ago, midds said:

Ordered loads of the blackout gear (cheers for the codes gentlemen) and I'm pleasantly surprised by the quality of the Castore gear. Think I was expecting it to be a bit shit given their reputation but I'm happy with all of it tbh, good stuff

 

Credit where it is due. My blackout gear came yesterday and I am well happy with it. The trousers are really good. 

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7 minutes ago, pedro111 said:

 

Credit where it is due. My blackout gear came yesterday and I am well happy with it. The trousers are really good. 

Got the hoodie, sweatshirt, training T (for the bairn), shorts and tracky bottoms and they're all lush. Total cost was about £80? Can't be robbed 

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1 minute ago, midds said:

Got the hoodie, sweatshirt, training T (for the bairn), shorts and tracky bottoms and they're all lush. Total cost was about £80? Can't be robbed 

 

Aye! Back to dhgate for the new Adidas stuff though!

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Posted (edited)
25 minutes ago, midds said:

Got the hoodie, sweatshirt, training T (for the bairn), shorts and tracky bottoms and they're all lush. Total cost was about £80? Can't be robbed 

What is the sizing like on the bottoms? I'm 6ft and between a 30 and a 32 inch waist. I was think an S but if they fit small I'd go for an M.

 

 

Edited by Geordie_once_removed

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2 minutes ago, Geordie_once_removed said:

What is the sizing like on the bottoms? I'm 6ft and between a 30 and a 32 inch waist. I was think an S but fit they fit small an M.

I'm about 6ft and maybe 34 waist, got the XL and they're a little bigger than I thought. I should have gone L but happy enough

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1 minute ago, Novocastrian said:

Hopefully they’ll avoid Castore’s total ineptitude, such as not having any shirts in stock for the first game of the season.


Was mental last year, didn’t even have cup numbers for Champions League until the day of the first game.

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On 08/05/2024 at 20:45, Novocastrian said:

Hopefully they’ll avoid Castore’s total ineptitude, such as not having any shirts in stock for the first game of the season.

Adidas being the biggest sports brand in the world (alongside Nike) would probably mean its not going to be an issue...

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Castore will probably do really good quality stuff for a while. Their infrastructure and production issues are obviously bad, but I think start up companies like them always start out by using quality materials at a decent price or loss as a way to seperate themselves from the bigger brands. If Castore is ever successful you would imagine the quality of the materials they use will fall off a cliff. 

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Would anyone like to see us have permanent 2nd colours ? Like the home kit the design changes but everyone knows "black and white stripes", have a similar plan for the 2nd strip ?

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