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1 minute ago, Ikon said:

Sounds a bit low, no?

Aye, but it’s not bank rolled by KSA so I think it’s the way we need to go if they’re not going to go all in. We have to show we can bring in other commercial partners and at least it’s not going backwards

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2 minutes ago, ToonAbroad said:

Sounds like its £60m for the shirt compared to Sela's £70-75m. £80m is including the previous training ground deal, so it's a bit misleading.

 

 

 

Going backwards if true then.

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1 minute ago, The Prophet said:

 

"For 2026-27, KNOX will pay up to £10m, given Newcastle’s new — and controversial — home kit went on sale last week without a sponsor. But for the following two seasons, that will increase to up to £25m annually, depending on bonuses being met, with the £6m training-ground naming rights fee on top in each of those three years.

Newcastle will also work with KNOX to launch a unique club-linked drinks brand, which they hope will bring in additional revenue to aid their standing with regards to the Premier League’s new squad-cost rules (SCR).

As an overall package, Newcastle insist those combined deals represent a financial uptick on the previous Sela agreement, which was worth around £22.5m annually, at least in book terms. If Newcastle do achieve £78m as a whole by triggering all the bonuses from KNOX, that works out at £26m a year when it is amortised over the contract length."

Doesn't sound too bad when it's put like that given they missed this season's launch.

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