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Hasn't Short being pumping his own money into thr club over the past 4 or 5 years just to make up the shortfall in their finances after wages etc?

 

If he didn't they'd have gone tits up.

 

Fairly certain that's how the outside see Ashley & NUFC so not going to criticise Sunderland fans if they're not happy with their owner's ambition, motives, etc.

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Hasn't Short being pumping his own money into thr club over the past 4 or 5 years just to make up the shortfall in their finances after wages etc?

 

If he didn't they'd have gone tits up.

 

Fairly certain that's how the outside see Ashley & NUFC so not going to criticise Sunderland fans if they're not happy with their owner's ambition, motives, etc.

 

Totally different. Newcastle are a huge club capable of generating large revenues meaning that Ashley can, and is making money out of the club. Short needs to pump in £30m of his own money every year just to keep sunderland afloat.

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Hasn't Short being pumping his own money into thr club over the past 4 or 5 years just to make up the shortfall in their finances after wages etc?

 

If he didn't they'd have gone tits up.

 

Fairly certain that's how the outside see Ashley & NUFC so not going to criticise Sunderland fans if they're not happy with their owner's ambition, motives, etc.

 

Aye, because how outsiders see the club matters more than actual reality. Short has invested vast sums of his own money into Sunderland. Ashley has not and is using the club as his personal free advertising space.

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My dad has  a Sunderland season ticket, he reckons they have even taken the salt and pepper away from the catering concessions they are so skint. Apparently the free coffee machines have gone from the training ground as well.

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My dad has  a Sunderland season ticket, he reckons they have even taken the salt and pepper away from the catering concessions they are so skint. Apparently the free coffee machines have gone from the training ground as well.

[emoji38] Ashley levels right there. Remember when he cut the bait for reporters.

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What have Stoke, for example, got that Sunderland don't? Particularly 8-9 years ago when Sunderland were only a year up and Stoke had just been promoted.

 

I'd guess Bet 365, a huge global operation which makes a lot out of football and is prepared to reinvest back into the game, principally through Stoke City.

There can't be any other reason for their enduring strong situation.

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What have Stoke, for example, got that Sunderland don't? Particularly 8-9 years ago when Sunderland were only a year up and Stoke had just been promoted.

 

I'd guess Bet 365, a huge global operation which makes a lot out of football and is prepared to reinvest back into the game, principally through Stoke City.

There can't be any other reason for their enduring strong situation.

 

The biggest single reason why Stoke have endured, is stability, during their entire PL life they've had two manager's and both like them or not are adept at working with smallish budgets and surviving comfortably in the big league. They've been perfect appointments for the club, Hughes has tried to add a bit of quality to the graft they already had, and they seem to have a pretty well balanced squad, which has not cost a great fortune to build. They've spent sensibly within their means.

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The difference between Stoke and the mackems is that the mackems have overspent by tens of millions each year.

 

Stoke have bought and sold well, whilst also charging people to go to their games rather than giving away an extortionate amount of tickets each game.

 

One is run by fairly intelligent folk, the other has been run into the ground.

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That's pretty much it. Stability, gradual improvement, then used the TV money, etc. wisely.

 

Short has been as short-term (no pun intended) as they come, spent millions on paying off poor manager to replace them with poor manager after poor manager, and did go a spell where he spent relatively big (around the Bruce/O'Neill reigns I'm thinking), and had a top 10 wage bill when they were fighting survival every year. Can see exactly why they don't like him.

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Well, I can see why they don't like him. He's been utterly incompetent in who he has appointed in pretty much every important position at the club, but the one thing they can't really put at his feet is a lack of funding. His money pretty much kept them up despite being massively mismanaged for years. From his perspective it's clear to see why he doesn't want to put even more in for so little return.

 

Edit: that 2016 article you posted on the last page is spot on

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Well, I can see why they don't like him. He's been utterly incompetent in who he has appointed in pretty much every important position at the club, but the one thing they can't really put at his feet is a lack of funding. His money pretty much kept them up despite being massively mismanaged for years. From his perspective it's clear to see why he doesn't want to put even more in for so little return.

 

Edit: that 2016 article you posted on the last page is spot on

 

The managers he has appointed in O'Neill, Bruce, Poyet, Di Canio, Advocaat, Allardce and Moyes were all met with widespread approval by their fans and on the face of it, other than perhaps Di  Canio looked like pretty sound choices for a club like Sunderland.

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Well, I can see why they don't like him. He's been utterly incompetent in who he has appointed in pretty much every important position at the club, but the one thing they can't really put at his feet is a lack of funding. His money pretty much kept them up despite being massively mismanaged for years. From his perspective it's clear to see why he doesn't want to put even more in for so little return.

 

Edit: that 2016 article you posted on the last page is spot on

 

The managers he has appointed in O'Neill, Bruce, Poyet, Di Canio, Advocaat, Allardce and Moyes were all met with widespread approval by their fans and on the face of it, other than perhaps Di  Canio looked like pretty sound choices for a club like Sunderland.

 

Aye, that's fair enough. They all failed to deliver though. Maybe it's just their club culture that is completely rotten.

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Well, I can see why they don't like him. He's been utterly incompetent in who he has appointed in pretty much every important position at the club, but the one thing they can't really put at his feet is a lack of funding. His money pretty much kept them up despite being massively mismanaged for years. From his perspective it's clear to see why he doesn't want to put even more in for so little return.

 

Edit: that 2016 article you posted on the last page is spot on

 

The managers he has appointed in O'Neill, Bruce, Poyet, Di Canio, Advocaat, Allardce and Moyes were all met with widespread approval by their fans and on the face of it, other than perhaps Di  Canio looked like pretty sound choices for a club like Sunderland.

 

This - and he's backed every manager too!

 

He must DESPISE Niall Quinn!

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