Colocho Posted September 19, 2011 Share Posted September 19, 2011 Could be worse : http://uk.eurosport.yahoo.com/19092011/58/london-2012-2012-venue-rebranded-ann-summers-stadium.html There was talk of something similar last summer. Wrong maket/demographic - won't happen. Link to post Share on other sites More sharing options...
Guest Haris Vuckic Posted September 19, 2011 Share Posted September 19, 2011 Perfect marketing surely? I always thought West Ham fans were a bunch of c**t's... Link to post Share on other sites More sharing options...
Revolution Number 9 Posted September 19, 2011 Share Posted September 19, 2011 Bet a few people would get their knickers in a twist over that. Link to post Share on other sites More sharing options...
Guest Haris Vuckic Posted September 19, 2011 Share Posted September 19, 2011 Forever blowing bubbles. Talented girl. Link to post Share on other sites More sharing options...
TRon Posted September 19, 2011 Share Posted September 19, 2011 Sir John Hall: "I was told that the man behind the deal was Mike Ashley and I sat with his representatives over 3 days thrashing out a deal. I was keen to know why they wanted the club and they were quite honest. They wanted to market their sports goods in the Far East and would use the club to help do this." http://www.fansonline.net/newcastleunited/article.php?id=940 That's not exactly bad news, as to market their sports goods in the far east they'll need a successful team on the pitch. It actually gives me hope that they have some sort of vision rather than just run the club as cheap as possible. Link to post Share on other sites More sharing options...
BottledDog Posted September 19, 2011 Share Posted September 19, 2011 Sir John Hall: "I was told that the man behind the deal was Mike Ashley and I sat with his representatives over 3 days thrashing out a deal. I was keen to know why they wanted the club and they were quite honest. They wanted to market their sports goods in the Far East and would use the club to help do this." http://www.fansonline.net/newcastleunited/article.php?id=940 More lies from Ashley. They're making moves into Europe, not the Far East. I wonder what the only other group interested, the Malaysians, wanted us for? Probably using the club to increase the win percentages of their betting syndicate knowing our luck. Link to post Share on other sites More sharing options...
Colocho Posted September 19, 2011 Share Posted September 19, 2011 Sir John Hall: "I was told that the man behind the deal was Mike Ashley and I sat with his representatives over 3 days thrashing out a deal. I was keen to know why they wanted the club and they were quite honest. They wanted to market their sports goods in the Far East and would use the club to help do this." http://www.fansonline.net/newcastleunited/article.php?id=940 That's not exactly bad news, as to market their sports goods in the far east they'll need a successful team on the pitch. It actually gives me hope that they have some sort of vision rather than just run the club as cheap as possible. Not necessarily. NUFC has quite a large fanbase in Indonesia, Singapore, Malaysia etc. I watched the Villa match on an Indonesian stream - the more times the SD logo is captured on-screen, the more successful his exploitation of NUFC is. I'm not sure that SD will ever be able to compete in South-East Asia... Link to post Share on other sites More sharing options...
BottledDog Posted September 19, 2011 Share Posted September 19, 2011 Bet a few people would get their knickers in a twist over that. Arf. Link to post Share on other sites More sharing options...
oldtype Posted September 19, 2011 Share Posted September 19, 2011 Aye, I'm so much more likely to by something off sportsdirect.com because of all the wonderful things Ashley has done for my club over the past few years. Link to post Share on other sites More sharing options...
Decky Posted September 19, 2011 Share Posted September 19, 2011 Looks fucking horrible. I get the impression he has ideas like this, implements them and then sits and thinks about what he can do next. What could he do next? Sports Direct on the seats, similar to the seats at Old Trafford seems inevitable, what else could he do? Link to post Share on other sites More sharing options...
Colocho Posted September 19, 2011 Share Posted September 19, 2011 Aye, I'm so much more likely to by something off sportsdirect.com because of all the wonderful things Ashley has done for my club over the past few years. This as well. Surely sales in the North East are affected by people who 'boycott' Sports Direct? Link to post Share on other sites More sharing options...
BlueStar Posted September 19, 2011 Share Posted September 19, 2011 Looks fucking horrible. I get the impression he has ideas like this, implements them and then sits and thinks about what he can do next. What could he do next? Sports Direct on the seats, similar to the seats at Old Trafford seems inevitable, what else could he do? Give Beefy a lifetime supply of Balti pies in exchange for tattooing SportsDirect.com on his gut? Link to post Share on other sites More sharing options...
BottledDog Posted September 19, 2011 Share Posted September 19, 2011 Aye, I'm so much more likely to by something off sportsdirect.com because of all the wonderful things Ashley has done for my club over the past few years. This as well. Surely sales in the North East are affected by people who 'boycott' Sports Direct? For every person who boycotts Sports Direct.... there are 2 mackems. Link to post Share on other sites More sharing options...
Exiled in Texas Posted September 19, 2011 Share Posted September 19, 2011 Sir John Hall: "I was told that the man behind the deal was Mike Ashley and I sat with his representatives over 3 days thrashing out a deal. I was keen to know why they wanted the club and they were quite honest. They wanted to market their sports goods in the Far East and would use the club to help do this." http://www.fansonline.net/newcastleunited/article.php?id=940 That's not exactly bad news, as to market their sports goods in the far east they'll need a successful team on the pitch. It actually gives me hope that they have some sort of vision rather than just run the club as cheap as possible. Not necessarily. NUFC has quite a large fanbase in Indonesia, Singapore, Malaysia etc. I watched the Villa match on an Indonesian stream - the more times the SD logo is captured on-screen, the more successful his exploitation of NUFC is. I'm not sure that SD will ever be able to compete in South-East Asia... [tongue-in-cheek] He's not competing for sales in South East Asia, he's competing for a work force. Now the local workers get to see where all their hard work is going. They can watch the game on TV with the kids and say.....See that company "Sports Direct" whose logo is all over the stadium.....I make the stuff that Sports Direct sell. Kids look up a Mum/Dad and say WOW...when I grow up I want to work making Sports Direct stuff too [/tongue-in-cheek] Link to post Share on other sites More sharing options...
nufcjb Posted September 19, 2011 Share Posted September 19, 2011 Well..speaking of SportsDirect expanding into Asia.. Im in Malaysia right now and earlier this year, SportsDirect opened their 1st outlet in this country. Im not sure if it's the 1st in Asia or not but it's definitely the 1st here.. The thing is, the outlet is situated in an industrial area where there are more factories than homes, more foreign workers than locals and they are operating out of a warehouse which I'm pretty sure must have been some sort of factory before..the thing that makes them such a cheap company is that 2km down the same road, u have one of the country's biggest and famous shopping malls..it's always packed with visitors and have all the other big name boutiques such as Adidas, Nike and the local sports shop..the town of this whole place is quiet famous and very modern plus, money making is a boom..but obviously, SportsDirect sees opening an outlet in the shopping mall or even a shop in the surrounding areas as being too costly.. so they decide to open an outlet in an old warehouse in a place that no one goes to except foreign factory workers.. And to those who think that spreading the SportsDirect brand also spreads the Newcastle United brand image, think again..I just went there last week and you can only get the current season's home shirt..that's the only thing Newcastle United related at SportsDirect Malaysia..but you will get tonnes of big 4 clubs merchandise..yes, obviously they have more fans here, but not Ashley or SportsDirect give a damn about improving the image and gaining more fanbase for Newcastle United..all they care for is SportsDirect's income.. Link to post Share on other sites More sharing options...
Colos Short and Curlies Posted September 19, 2011 Share Posted September 19, 2011 I don't think it looks too bad tbh. In isolation I don't think people would be kicking up a fuss over this, its just a step too far after the roof etc Link to post Share on other sites More sharing options...
Guest Haris Vuckic Posted September 19, 2011 Share Posted September 19, 2011 You know what - if they were paying for it I could perhaps approach the stage in reason where I would allow myself to contemplate acceptance. Alas they are not paying for it & Ashley is further exploiting the club. Link to post Share on other sites More sharing options...
Colos Short and Curlies Posted September 19, 2011 Share Posted September 19, 2011 There's one thing I don't get with SD ot paying for the advertising - SD are profit making and pay tax, NUFC have been loss making and don't. It would therefore be better for Ashley to have SD pay for the advertising. There must be more to it then just using one brand to the benefit of the other, because the way he is going about it doesn't mkae sense Link to post Share on other sites More sharing options...
mattynufc Posted September 19, 2011 Share Posted September 19, 2011 There's one thing I don't get with SD ot paying for the advertising - SD are profit making and pay tax, NUFC have been loss making and don't. It would therefore be better for Ashley to have SD pay for the advertising. There must be more to it then just using one brand to the benefit of the other, because the way he is going about it doesn't mkae sense Perhaps he is basing it on the theory that he is likely to own SportsDirect forever (or indeed a very long time) whilst NUFC he is likely to get bored of in say 10 years time and sell on. Most likely when he sells it on there will also be something in the contract stating SportsDirect related advertising should stay in situ for another 5 years. Link to post Share on other sites More sharing options...
Stifler Posted September 19, 2011 Share Posted September 19, 2011 Sports Direct are supposed to be moving into a new unit in Eldon Square, apparently it's going to be in the new extension which opened last year however apart from the unit on the street level next too cafe nero their isn't any available space. So either someone in the new bit of Eldon Square is moving out (probably Guess if it's anyone) or they are waiter refurbishing the store or possibly moving into one of the vacant units next to the NUFC club store. I guess NUFC club stores will soon become Sports Direct stores with NUFC concessions. Link to post Share on other sites More sharing options...
Fugazi Posted September 19, 2011 Share Posted September 19, 2011 Fascinating that, mind... Link to post Share on other sites More sharing options...
Stifler Posted September 19, 2011 Share Posted September 19, 2011 Fascinating that, mind... Just thought I'd put it out there. Don't be surprised when suddenly theirs no stand alone NUFC clubs stores but mealy a NUFC dedicated section in Sports Direct stores. Link to post Share on other sites More sharing options...
Guest Haris Vuckic Posted September 19, 2011 Share Posted September 19, 2011 Don't be daft man the club would lose a fortune. Link to post Share on other sites More sharing options...
Stifler Posted September 19, 2011 Share Posted September 19, 2011 Don't be daft man the club would lose a fortune. How come? all it would mean is that the only way to get NUFC stuff would either be through Sports Direct or via the website. Link to post Share on other sites More sharing options...
Sifu Posted September 19, 2011 Share Posted September 19, 2011 Don't be daft man the club would lose a fortune. Link to post Share on other sites More sharing options...
Recommended Posts
Create an account or sign in to comment
You need to be a member in order to leave a comment
Create an account
Sign up for a new account in our community. It's easy!
Register a new accountSign in
Already have an account? Sign in here.
Sign In Now