FICTION: he did the bare minimum that cost him nothing to lure some doylums back in.
FACT: over a span of 7 days, in a series of increasingly anxious and desperate conference calls with keith bishop, various 3rd world despots and satan himself they hatched the half season ticket plan to fill seats.
just saying there's a gradient between blind panic and total comfort. He'll exert the tiniest effort but probably doesn't give much of a toss.