One of the focal points of the AshleyOut protests was 'we don't demand a team that wins, we demand a team that tries'
No it wasn't.
Perhaps 'focal point' is a bit strong, but this was given plenty of coverage and tweeted by AO, the BBC etc.
https://mobile.twitter.com/ashleyoutdotcom/status/594483563887722496
I don't see any mention of "a team that tries." A club that tries is a very different concept - hence the use of a different word. If they wanted to use 'team' twice, they'd have done that.
My view is that a club who was trying wouldn't have Jack Colback anywhere near the fucking place.