It comes from the top
seems like it's more than that-- like there's a cancer in the dressing room, or something. somehow there's a pervasive apathy amongst ours that even Rafa (may his tribe prosper) can't penetrate.
It'll take more than Rafa turning up. There's a deeply entrenched apathy that filters down from boardroom to the fans and pervades the entire setup. Same reason the atmosphere has been dead, the reason no one enjoys working for sports direct. The rotten institutional degradation has been the cancer for a decade to the point where even strong individuals will struggle or reject it.