He really doesn't.
Well not all of them but he makes the club of this size, great Fanbase, back where we belong, I've got fight, passion yadda yadda comments; which you could argue shows the 'understanding' granted for every one of those there's a 'mike' bot licker but he still makes those comments that resonate with what fans want. The reality being he is duplicitous fuckwit with the IQ and common sense of a sanitary towel, an ego the size of Luxembourg and he can go fuck a beehive whilst chewing on TNT for all I care. That would be about the best thing for 'this clahb'