Colback is the death of ambition. He will play and play well, but it's all relative. The type of player that will clog up the side for years because he works hard.
See: Gouffran, Gutierrez, Tiote.
I look forward to this being cited as Mike Ashley's continuing investment in Newcastle. Ignoring the fact it will have been paid for by the club rather than Ashley, whilst advertising his business of course.
From an aesthetic point of view it makes the stadium look worse.