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NUFC kits & merchandise: 2024/25 home kit on sale


Ryan

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Guest Howaythetoon

World Cup or no World Cup, years gone by the appetite of fans for a Toon top was unprecedented. I don’t see how delaying a launch because of a WC benefits us as all it does is give people less time to buy and increase pressure on the club to sell enough in time and in certain sizes without falling foul of fulfilment of orders which happened last year with the anniversary kit with sizes, numbers and letters having to be replaced in club shop(s) and SD stores with different styles and reduced offers for ‘replica’ term kits etc. I know because I tried to buy family members a top. You would think they were selling like hot cakes, they weren’t, the club just couldn’t fulfill orders in a larger capacity.

 

The commercial operations of the club is shambolic and the fact a bloke has to effectively iron on a number says it all when my mate who runs a small independent printing firm has a machine that you feed a shirt or whatever into and it does it all for you and with precicision too. Mind his machine did cost 20k or something...

 

When we won promotion to the PL back in ‘93-94 we almost overtook Man Utd in commercial revenue within a few years and it was only their increased gate size over our stadium (36k + to their 43k +) and the reformatting of the then European Cup which had them ahead of us.

 

We were in the top 5 of clubs in the world for commercial revenue, this well before the likes of Sky and their silly TV money, huge kit sponsor deals and other commercial deals were the norm.

 

We went from 6m in the red to turning over 45m a year in 3 years on the back of season tickets sold, match tickets, catering, sponsorship inside the ground, kit deals and shirt sales.

 

Today that kind of commercial success would be worth over 150m which is more than our combined turnover including TV money. Obviously it wouldn’t translate to a real figure of 150m, I’m talking about growth, market share, comparison with other clubs’ revenue. Up there with Man Utd to down there with Southampton in 20 + years.

 

We fell behind before Ashley took over of course as TV revenue grew, CL. Knew become a bigger factor and clubs like a Man Utd winning things, but even as far back as 2004 we were not as far behind as we are now, we were indeed ahead of the likes of Spurs who have or did have a smaller stadium, won a league Cup and only recently welcomed CL footy.

 

Back then the club earned much more in shirt sales with club shops (there were at least 4 in the city and Metro Centre IIRC) exclusively selling shirts first which saw queues and people camping over night to buy a replica top. I do believe historically NUFC fans are one of the first sets of fans to start wearing replica shirts en mass on match day at the ground, a boost in re new for a failing decrepit club back then which probably kept us going.

 

Tickets were gold dust, the club having to televise games at the stadium for away games and the the Odeon for home games. Sponsership inside the ground was a fierce competition between local firms and global brands such as a Jaguar with local brands happy to pay extra to keep them out.

 

Wealthy foreign individuals from all over the world were putting deposits down on corporate boxes.

 

The growth was phenominal and in part oerchstrated by Freddie Fletcher who monetised Rangers. Think about this, 6m in debt with a turnover of less to 45m in a few years. We went so far ahead of Liverpool, their fans were saying they should be looking at NUFC as a model of how to grow commercially, with Fletcher the Daniel Levey of his day.

 

The creation of the PL helped of course, but revenue generated by fans paying for all kinds and sponsors wanting to be associated with the brand dwarfed TV revenue. Of course it was helped by having KK as manager and a top team.

 

But today we have a stadium that KK and co couldn’t dream of having back in ‘93 with 53,000 paying customers or the exposure the club has now globally, furthermore fans are more wealthy and have more disposable Income today too.

 

Ashley has failed to monetise NUFC in such a way, it’s being left behind and overtaken by clubs like Bournemouth.

 

The appetite for all things NUFC in the region and now beyond is huge and will not wane so long as we are a PL club with a half decent manager.

 

Shirts should be paraded on the final day of the season by the team, orders coming in after the final whistle and the club going all out to sell brand NUFC to a city that doesn’t even need it selling to, just make it, launch it, provide it and provide it well and people will splash the cash.

 

Sponsorship and advertising too. Corporate boxes too. No-one wants to these days though because the access to the club is shocking. KK would make it his business to ingratiate himself with corporate sponsors, local and international, wealthy or not. Rafa is a huge name and a huge brand in himself. We don’t even try to monetise any of it.

 

What hurts is it wouldn’t exactly cost the club a huge chunk of money to improve the commercial revenue, but while it remains an advertising hoarding for SD and is run on a skeleton crew by people without skill and ambition or creativity because if you do as you’re told and don’t question anything your job is secure for life, we aren’t going anywhere co mercifully and sporting because the two go hand in hand or should. We tread water.

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How else do you expect the kit man to put the numbers on the correct sized shirt for each player HTT?

 

What an odd observation.

Which chapter is that bit in, I'll have a look.

:lol:

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