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  On 17/07/2024 at 08:34, madras said:

I'm sure it was reported that they were only challenging the latest changes, not the concept of FMV as regards sponsorships entirely.

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Both things were reported. But even if it was just the latest changes being challenged, it still makes the original ones all but unenforceable I'd say.

 

To my mind, there is no open market benchmark you could use to value a related party sponsorship, or indeed any sponsorship. So no basis for the PL to challenge them in a situation where they might have to, especially where there is no burden of proof on the clubs to prove it and that burden lands on the PL instead.

 

I'd guess they knew that, hence the rule changes.

 

It's the same argument re player transfers - what a player is worth to one club is totally different to what they would be to another. It's not like selling a hotel, say, where you can have other bidders and thus be able to prove it.

 

You aren't dealing with an open market in either situation.

 

Edit - At that point, PSR itself comes crashing down for some clubs, as do the new revenue rules. I'm not sure I'd want that either to be honest. Except that the whole original stated purpose of all these tests was to stop clubs being exploited by their owners and that seems to have gotten lost.

 

 

Edited by Abacus

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  On 17/07/2024 at 11:41, Abacus said:

Both things were reported. But even if it was just the latest changes being challenged, it still makes the original ones all but unenforceable I'd say.

 

To my mind, there is no open market benchmark you could use to value a related party sponsorship, or indeed any sponsorship. So no basis for the PL to challenge them in a situation where they might have to, especially where there is no burden of proof on the clubs to prove it and that burden lands on the PL instead.

 

I'd guess they knew that, hence the rule changes.

 

It's the same argument re player transfers - what a player is worth to one club is totally different to what they would be to another. It's not like selling a hotel, say, where you can have other bidders and thus be able to prove it.

 

You aren't dealing with an open market in either situation.

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Our own deal with Adidas is an example. There's no doubt that the clubs history with Adidas means a kit deal is worth more to them than it would be to Nike, Umbro etc. 

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  On 17/07/2024 at 11:56, Keegans Export said:

Our own deal with Adidas is an example. There's no doubt that the clubs history with Adidas means a kit deal is worth more to them than it would be to Nike, Umbro etc. 

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Aye - Adidas is uniquely positioned to leverage the Keegan & SBR nostalgia eras into the next golden era of Newcastle that other sponsors aren't. Which is in large part why our deal would be bigger than a deal for Villa.

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  On 17/07/2024 at 15:30, The College Dropout said:

Aye - Adidas is uniquely positioned to leverage the Keegan & SBR nostalgia eras into the next golden era of Newcastle that other sponsors aren't. Which is in large part why our deal would be bigger than a deal for Villa.

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Do you know how much the Villa Adidas deal is worth? I had a look on Villa Talk and they’re complaining that there kit launch has been delayed.

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