From that article:
"So, while supporters are angry, demanding change, Ashley sees things through a completely different sort of prism. It partly makes him the man he is. As someone close to him once told Telegraph Sport, “Mike Ashley does not look at the deal that is in front of him, he looks at what that deal looks like four or five moves away…”
And yet this calculating business man failed to do due diligence when he first bought the club.
He wants to make him him out like some kind of genius who's always one step ahead of his competition.
Ashley has admitted to not knowing ANYTHING about running a football club.