He's the cheap option he's got every chance at an Ashley NUFC
Losing £1.2million per place ain't cheap though.
It's a shame Mike Ashley doesn't seem to realise that a good manager makes a huge difference, in terms of results and financially.
To be fair he probably does realise that, but also that if they are too good then they might get ideas above their station or even qualify for the Europa League.
Pardew was perfect. Good enough to stay up, not good enough for anything more.
Basically. Fine as long as everybody perceives he's doing a good job to mask his ability. Worked for both parties until Pardew bailed for more cash.