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This won’t end well. Its just impossible to design a new crest that everyone associated would be satisfied.

100% this. For the actual benefit I don’t know why you’d piss people off.

I both like the current crest and have no issue with it being modified in a tasteful, clever way. I actually enjoy a lot of bold, modern design (wolves was excellent) but this feels like it’s going to be very minimal indeed, so hopefully everyone can be equally unhappy with the result.

I’d expect like remove the name, maybe remove the lion and flag, simplify the other parts and maybe reshape it somehow into a shield or circle. Seahorse tongues back in their gobs. There are probably loads of examples on the internet already.

Probably be the Saudi scabbards underneath an image of the tree that was felled from the Sycamore Gap.

I’m not against it or anything, I just don’t get the point. Does a badge really make any difference?

It's bullshit like. The consultation should be on whether it changes, not what it changes to. I wouldn't mind at all if it was a clean up - the current badge does have accessibility and digital recreation issues, but more often than not I think those issues are either nonsense (not in our case) and/or used as an excuse to make massive changes that everyone hates.

Fuck right off.

It ‘sounds’ like they have a good understanding of what we will accept and/or hate. So it will be a challenge for the designers to achieve the objective without making it too far removed for people to like.

Heard they're taking inspiration from this

TBF I never liked those Seahorses sticking their tongues out

Just done the survey and my feedback was to avoid something like what Juve currently have. I want them to incorporate as much as possible from the current crest but not fussed if they do away with the ribbon.

Shit storm incoming

Shocked it's taken them this long. Obviously would prefer they didn't, especially now we have won something with this badge. That being said, I do undertand why older football badges/crests are a nightmare from a branding perspective. Just hope they don't get too daft with it. And they clock on there can't be a hint of green anywhere, or the world of football journalism will be in uproar.

Happy to hear ‘em out. Don’t mind change.

Well you’ve answered your own question there. Of course you can literally render any image digitally, the question is does it look good and work well.

Norwich too

See reaction to the new shirt aka worst shirt ever announce new crest new shirt becomes instant retro classic ??????????? Profit

And a few clubs whose crests have 'changed' have just had font or something tiny updated such as Leicester, Watford, Man Utd, Southampton and Bournemouth from the top of my head.

Will be going some to top this classic missstep from Leeds

Or fuck off tbh

I always think the idea that they're difficult to replicate digitally is a load of bollocks. It's just a vector image that can be recreated at any size or shape and used for any purpose. What this usually actually means is they want something simple, with a basic shape, bold colours and that is more recognisable as a corporate brand rather than something which represents the civic identity of the place (as our current badge does being taken largely from the historic coat of arms). I don't have any issue with badges changing necessarily, but the current trend is IMO that the vast majority contemporary badges at all levels of football are downgrades.

I’m sure it will be a professional job and not some tacky looking thing. Love the current badge and I’m curious to see the new one.

To go with our generic circular new stadium. Guess I need to move with the times.