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It's got nothing to do with Ashley. Losing our best players would be a disaster. What's happening in reality is that we've not made a signing yet, like everyone else in the league not pinned down by PSR. And that's if you believe Trafford isn't definitely happening.

It's early doors. I'd love us to get business done early, like Liverpool have, but I think we'll see the market move properly in July

That's interesting and a bit heartbreaking. I can remember making this post and then much later thinking I was stupid for ever thinking it, knowing more about what Ashley was like. Guess it wasn't that far wrong after all.

Good points

We haven’t signed DCL ?

It’s clear we want game ready players and that means going after players that teams don’t want to sell (or at least want full value for) and that will always end in a saga of sorts for the most part. We aren’t Liverpool, Chelsea etc where we can overpay and bully with our PSR headroom and the margins for a signing not working precludes us from too many unknowns at cheap price like Brighton or similar to after.

You say that as if he hasn’t already checked out weeks ago

Last years teams didn’t buy - already Leeds have made two supposedly good signings and Sunderland have sold two and bought one so are reshaping their squad. Leeds apparently have around £100m to spend and with the Bellingham, Brighton sale (can’t remember his name), new shirt deal and money apparently Sunderland’s owner is giving them they could have around that as well (they’ve just spend £35m on a new attacking midfielder though) so I think this year is vastly different to last. Burnley need to think long and hard as they may have finished so many points above Sunderland but Sunderland moved down a few gears quite a few games when it was clear they were finishing in the playoffs regardless. IMO this is why I believe Burnley will sell Trafford- to get the money to pump back into the squad.

Let’s be real, it’s less about journalism and more about traffic now. Sports media runs on ad revenue, and that means clicks are king. Outlets make more money by pumping out constant content like hot takes, sensational headlines and shallow analysis because that’s what drives engagement. Depth and quality don’t pay nearly as well as outrage and volume so why spend time on thoughtful reporting when you can churn out 5 quota-filling guff pieces before lunch and kick your feet up while ad dollars roll in.

Thus far is kind of important in the sentence. If someone wants to share the successes of this window so far I'm all ears though.

I do agree with the points that we open ourselves up to drawn out transfer sagas and paying inflated fees with the type of targets we seem to be aiming at. That said I think we’ll see movement next week and you’d hope the club will quickly move into other targets if the selling club won’t budge on price and we won’t go any higher.

I'm not stuck in a Mike Ashley-esque time warp where "holding on" to players is like a new signing.

Also, there's always mitigation. It's called PSR.

Still think him leaving was the best thing that could have happened to him (for his career).

He was grinning ear to ear in those long shot clips of him after he got off the helicopter. He was absolutely buzzing and so he should have been. He did nowt wrong.

They’re doing a Chelsea and selling the women’s team to themselves. Don’t hate the player, hate the game and all that.

The PSR deadline is the 30th, it’s not even July yet. If we haven’t signed anyone by mid July that’s definitely a major concern. An unmitigated disaster would be signing nobody at all this summer. It isn’t one yet.

When do villa need to sell by? they don't seem to be rushing or any other clubs like last season @brummie

Twitter is just the vehicle, it's not the reason for the destination of travel. It's general public / twitter users that are the problem.

But we lose leverage if we stick to the same signing. Joao Pedro we tried for in the past ditto Elanga ditto Trafford. All three clubs know we want them bad. Why would you let them go for cheap when you know the richest club in the world (allegedly) wants them? We haven’t shown much in the way of going for alternatives when we are priced out in any way.

Francis Chip announced it yesterday

He'll be clearing his desk tomorrow

The window isn’t even open 😁

Good God, man. I must have missed the bit where we sold Isak to Sunderland for a tenner.

I blame Twitter and the constant need for 24/7 news. "Journalists" making up nonsense stories to drive up engagement is just grim.