Sports Direct

[Guest malandro]

Sounds like garbage.

 

Well, of course, it would to you. It's all about clubs breaking even a concept you've repeatedly demonstrated your failure to understand.

 

Uefa will also seek to prevent owners bypassing the rules by means such as sponsorship. All deals will be market-tested for fair value, a move that might be noted at City, who this week announced a deal with the Abu Dhabi Tourism Authority.

 

http://www.telegraph.co.uk/sport/football/european/7765610/Uefa-president-Michel-Platinis-financial-fair-play-rules-set-to-be-approved.html

Evidence! When/if this comes in it will only ensure owners don’t pay above the market rate for sponsorship, the concerns about renaming SJP is that SD will be paying less than the market rate, if anything at all. So what point were you trying to make? 

[Guest malandro]

Is this stuff still going to happen?

 

if it does, who cares tbh? We have far more to worry about on the field  than some advertising around the ground

like what?

[Thespence]

Big deal over nowt. It's just advertising.

 

The stadium next to the one that used to be called Highbury is absolutely plastered with corporate advertising for Emirates and even named after them (whatever next !) and it's one of the best looking arenas in Europe.

Just sounds like a few Newcastle fans being up their own arse again about how special THEIR stadium is.

(Which of course it is)

 

Benny - Arsenal are getting £100 million from there sponsor. http://www.guardian.co.uk/media/2004/oct/05/business.marketingandpr

 

How much are we getting from Sportsdirect?

 

Remember is Ashley is not Sportsdirect.

 

I am sure if Microsoft, Tesco or Ronald McDonald came along with mega wedge most fans would buy into it but atm like most people I would be surprised if were getting decent coin from Sportsdirect.

 

Thanks for pointing that out (courtesy of the Grauniad) Spenny.

However you've jumped in a bit quick as that particular point, and post, was relating to aesthetics and not money.

 

No problem mate.

[James]

Well Friday is the big day, see if the planning committee will go with Mr. Storey's recommendations or not.

[Martin Lol]

Big deal over nowt. It's just advertising.

 

The stadium next to the one that used to be called Highbury is absolutely plastered with corporate advertising for Emirates and even named after them (whatever next !) and it's one of the best looking arenas in Europe.

Just sounds like a few Newcastle fans being up their own arse again about how special THEIR stadium is.

(Which of course it is)

 

Benny - Arsenal are getting £100 million from there sponsor. http://www.guardian.co.uk/media/2004/oct/05/business.marketingandpr

 

How much are we getting from Sportsdirect?

 

Remember is Ashley is not Sportsdirect.

 

I am sure if Microsoft, Tesco or Ronald McDonald came along with mega wedge most fans would buy into it but atm like most people I would be surprised if were getting decent coin from Sportsdirect.

 

Arsenal got £100m for stadium naming rights AND shirt sponsorship for 15 years.  They massively undersold,  never got close to what they should have received bearing in mind shirt deals alone are going at around £15m (or more in Liverpool's case).  Even allowing for the fact that it is not a new stadium, I would have thought that £10m pa for the stadium naming rights could be achievable, particularly bearing in mind the iconic nature of the stadium.

[Liam Liam Liam O]

http://www.journallive.co.uk/north-east-news/todays-news/2010/09/18/re-branding-of-st-james-park-is-given-the-go-ahead-61634-27290398/

 

 

 

One of those who attended to voice their objection was Bill Cochrane, a committee member of the Newcastle United Supporters Association.

 

He argued that the signs would detract from the surrounding neighbourhood, part of which is in a conservation area.

 

He said: “These signs can not have a positive impact on conservation of the area. St James’ Park has been described as sitting on the top of a hill overlooking a city in the same way as the Parthenon.

 

“They don’t allow advertising on the side of the Parthenon and it shouldn’t be allowed on the side of St James’ Park.

 

“Those signs make it look like some sort of sports store inside a shopping mall.”

 

Mr Cochrane also argued that the renaming of the stadium and the signs could to be ammunition for visiting supporters.

 

He said: “People are going to come here and mock us.

 

“This thing destroys the credibility of the city.”

 

 

Whether people think it's right or wrong those comments in bold are cringeworthy.

[Turnbull2000]

Photo of proposals. Still no image of the much larger banner on Milburn stand entrance though, nor of the two on the East Stand and Leazes, one of which will audibly advertise the latest Sportsdirect offers on Rebooks and nylon sports bras on match days.

 

http://paulturnbull.co.uk/Images/ST.jpg

[Guest malandro]

Going by the submitted plans it will look more like this..

 

http://img831.imageshack.us/img831/6259/crap2f.jpg

[OzzieMandias]

http://www.journallive.co.uk/north-east-news/todays-news/2010/09/18/re-branding-of-st-james-park-is-given-the-go-ahead-61634-27290398/

 

 

 

One of those who attended to voice their objection was Bill Cochrane, a committee member of the Newcastle United Supporters Association.

 

He argued that the signs would detract from the surrounding neighbourhood, part of which is in a conservation area.

 

He said: “These signs can not have a positive impact on conservation of the area. St James’ Park has been described as sitting on the top of a hill overlooking a city in the same way as the Parthenon.

 

“They don’t allow advertising on the side of the Parthenon and it shouldn’t be allowed on the side of St James’ Park.

 

“Those signs make it look like some sort of sports store inside a shopping mall.”

 

Mr Cochrane also argued that the renaming of the stadium and the signs could to be ammunition for visiting supporters.

 

He said: “People are going to come here and mock us.

 

“This thing destroys the credibility of the city.”

 

 

Whether people think it's right or wrong those comments in bold are cringeworthy.

 

Comparison with the Parthenon is pretty laughable, too.

[jdckelly]

http://www.journallive.co.uk/north-east-news/todays-news/2010/09/18/re-branding-of-st-james-park-is-given-the-go-ahead-61634-27290398/

 

 

 

One of those who attended to voice their objection was Bill Cochrane, a committee member of the Newcastle United Supporters Association.

 

He argued that the signs would detract from the surrounding neighbourhood, part of which is in a conservation area.

 

He said: “These signs can not have a positive impact on conservation of the area. St James’ Park has been described as sitting on the top of a hill overlooking a city in the same way as the Parthenon.

 

“They don’t allow advertising on the side of the Parthenon and it shouldn’t be allowed on the side of St James’ Park.

 

“Those signs make it look like some sort of sports store inside a shopping mall.”

 

Mr Cochrane also argued that the renaming of the stadium and the signs could to be ammunition for visiting supporters.

 

He said: “People are going to come here and mock us.

 

“This thing destroys the credibility of the city.”

 

 

Whether people think it's right or wrong those comments in bold are cringeworthy.

 

Comparison with the Parthenon is pretty laughable, too.

not exactly the best comparison alright

[Decky]

I dont really mind the adverts being there now, but I just dont like the Sports Direct shite being everywhere because it looks awful. A decent business with a decent brand and people probably wouldnt care as much.

[Dokko]

Call it interest on the £111m we owe Ashley.

 

 

[Liam Liam Liam O]

I dont really mind the adverts being there now, but I just dont like the Sports Direct shite being everywhere because it looks awful. A decent business with a decent brand and people probably wouldnt care as much.

 

Perhaps if there hadn't been the completely over the top moral outrage about this, more if those sort of businesses would have been interested.

[Guest palnese]

SJP: Sports Direct signage approved

 

 

Newcastle City Council confirm that the following planning application has now been approved, despite numerous objections:

 

2010/1153/01/ADV Display of three non-illuminated fascia signs to Barrack Road elevation and three non-illuminated fascia signs to Strawberry Place elevation. Saint James Park Strawberry Place Newcastle upon Tyne NE1 4ST.

 

The original planning application included a depiction of the signs as: Sports Direct.com @ St.James' Park

 

(NB: the application was approved with certain conditions, but the relevant section of the council website containing the Decision Notice is currently offline).

 

.com

[JCONA]

sigh. those pics look terrible

[pinkeye]

The problem is the colour scheme of the Sports Direct logo is awful and looks properly cheap!!

 

Our stadium looks superb as you approach from any angle but, with that gaudy signage all across the Gallowgate it will look disgusting!!!  The mock up photos remind me of the outside of some Div 3 ground, Bradford City have something like Coral Windows splashed over their most prominent side (in terms of view from the main road) and that is what ours reminded me of straightaway, very poor!!

 

However, it doesn't change anything to anyone, it is still St James' and always will be.

[Cunning_Linguist]

Hopefully the signs will either generate some money or be part payment on money Ashley has ploughed into the club. After all it is sponsorship and therefore an income for the club so it will have to be accounted for (which Ashley won't mind because it would be tax relief for his Sports Direct business)

[Begbie]

I hope it will free money to sign players like Ben Arfa. The only thing i dont like is that the Sports Direct sign looks so cheap...

[Hanshithispantz]

I agree that the problem is the fact the logo is horrible

[Optimistic Nut]

Even if they had the writing black it would at least be something. The Metro colourscheme is yellow and black but have black and white at St James station. Sure they would have been able to do the same here.

[Mistle17]

Extra money or no extra money, those signs disgust me- as would any advertisement board spunked up the outside of St. James' Park. It's terrible to think that people are actually OK with seeing us plaster over our identity, tradition and proud football club with these hideously cheap advertisements for a crappy sports store.

 

As if the "Sportsdirect.com" that has replaced the Newcastle United crest on the Gallowgate End isn't bad enough....

[Colos Curls]

My gripe is also the tackiness of the logo, poundland and poundstretcher have far classier logos, if sports direct really is the biggest sport chain in the uk could they not try and redesign itself with a more premium logo other than something that took a minute to do in Microsoft word???. I'm past caring about the fact there is sports direct advertisements but could he not try and make them subtle outside st James, black & White would be a start like!

 

Looks shocking, hard to put into words at times

[ChrisMcQuillan]

You know, I wouldn't mind this if ANY attempt was made to make the sign look classy.  It's not impossible, just get a decent graphics designer in.

 

I just know this is gonna look like some tit in Paint printed them off.

[OzzieMandias]

My guess is still that the Sports Direct logo won't remain up there any longer than it takes to sell the space to some other sponsor.

 

Whether they'll find a buyer soon, though, remains to be seen.

[Colos Curls]

My guess is still that the Sports Direct logo won't remain up there any longer than it takes to sell the space to some other sponsor.

 

Whether they'll find a buyer soon, though, remains to be seen.

 

I donnay, Lonsdale and karrimor