Dave Posted November 11, 2013 Share Posted November 11, 2013 We are wearing the new 3rd kit on sunday, http://www.nufc.co.uk/articles/20131107/third-kit-on-show-at-spurs_2281670_3527528 http://www.nufc.co.uk/javaImages/a/b3/0,,10278~12366602,00.jpg Count Sports Direct. Doesn't help. Howay. Link to post Share on other sites More sharing options...
quayside Posted November 11, 2013 Share Posted November 11, 2013 Advertising works when properly targetted. I think that Ashley's involvement with NUFC is widely viewed negatively, and his forcing of the Sports Direct brand on to SJP especially so. I don't think the NUFC Sports Direct advertising has done anything for SD. There must be many thousands of NUFC fans who hate the sight of the words Sports Direct on for a start. The company has a virtual monopoly in its market and that is why it has grown to be the monster that it is today. Thats it really. Link to post Share on other sites More sharing options...
Dave Posted November 11, 2013 Share Posted November 11, 2013 http://i.imgur.com/Iom4wU9.jpg Link to post Share on other sites More sharing options...
Guest bimpy474 Posted November 11, 2013 Share Posted November 11, 2013 Advertising works when properly targetted. I think that Ashley's involvement with NUFC is widely viewed negatively, and his forcing of the Sports Direct brand on to SJP especially so. I don't think the NUFC Sports Direct advertising has done anything for SD. There must be many thousands of NUFC fans who hate the sight of the words Sports Direct on for a start. The company has a virtual monopoly in its market and that is why it has grown to be the monster that it is today. Thats it really. You're overestimating peoples opinion tbh. He sells stuff that cheap that parents are drawn to it. Aye Newcastle fans hate him and wont use it but unfortunately the rest of the country couldn't care less. And a fair chunk of people in the country aren't football fans, cheap is attractive whatever guise it's in. Link to post Share on other sites More sharing options...
quayside Posted November 11, 2013 Share Posted November 11, 2013 The global reach of the premier league makes this type of advertising great for sports direct. In the UK market it makes no difference as dominance is already achieved. In foreign markets it will be a huge help in gaining brand recognition and expanding. The other thing is the foreign viewers will only see the advert and wouldn't necessarily know about the negative view domestically. How many millions is this actually worth? I take that point. Although I don't see the club as being a big enough pull internationally for it to have much effect there is clearly some value. It would be greater if the club were more successful. Link to post Share on other sites More sharing options...
Wullie Posted November 11, 2013 Share Posted November 11, 2013 People know Primark has its clothes made in deathtrap factories that collapse and kill thousands of people, they know BP have been responsible for major environmental disasters, they know Nestle employ children and they know Tesco put horse in the beef. To suggest that people might be put off Sports Direct by thinking negatively of Mike Ashley's ownership of NUFC is risible. Link to post Share on other sites More sharing options...
Interpolic Posted November 11, 2013 Share Posted November 11, 2013 Advertising works when properly targetted. I think that Ashley's involvement with NUFC is widely viewed negatively, and his forcing of the Sports Direct brand on to SJP especially so. I don't think the NUFC Sports Direct advertising has done anything for SD. There must be many thousands of NUFC fans who hate the sight of the words Sports Direct on for a start. The company has a virtual monopoly in its market and that is why it has grown to be the monster that it is today. Thats it really. I find it amusing that you mocked my point about TV advertising when a 10 year old could have seen the point I was I was trying to make then. Why does he bother with TV advertising if the reason for SD's success is having a monopoly of the market and "that's it really". It's quite expensive, he could be saving himself a lot of money by not bothering. I'm not sure if you're just doing this because you've dug a hole or you genuinely believe marketing isn't all it's cracked up to be unless you're a start-up brand or have a specific offer to plug. Link to post Share on other sites More sharing options...
quayside Posted November 11, 2013 Share Posted November 11, 2013 Advertising works when properly targetted. I think that Ashley's involvement with NUFC is widely viewed negatively, and his forcing of the Sports Direct brand on to SJP especially so. I don't think the NUFC Sports Direct advertising has done anything for SD. There must be many thousands of NUFC fans who hate the sight of the words Sports Direct on for a start. The company has a virtual monopoly in its market and that is why it has grown to be the monster that it is today. Thats it really. You're overestimating peoples opinion tbh. He sells stuff that cheap that parents are drawn to it. Aye Newcastle fans hate him and wont use it but unfortunately the rest of the country couldn't care less. And a fair chunk of people in the country aren't football fans, cheap is attractive whatever guise it's in. To be honest though even those that hate SD will probably have to buy the stuff from there anyway, he owns the market pretty much. Link to post Share on other sites More sharing options...
Guest bimpy474 Posted November 11, 2013 Share Posted November 11, 2013 Advertising works when properly targetted. I think that Ashley's involvement with NUFC is widely viewed negatively, and his forcing of the Sports Direct brand on to SJP especially so. I don't think the NUFC Sports Direct advertising has done anything for SD. There must be many thousands of NUFC fans who hate the sight of the words Sports Direct on for a start. The company has a virtual monopoly in its market and that is why it has grown to be the monster that it is today. Thats it really. You're overestimating peoples opinion tbh. He sells stuff that cheap that parents are drawn to it. Aye Newcastle fans hate him and wont use it but unfortunately the rest of the country couldn't care less. And a fair chunk of people in the country aren't football fans, cheap is attractive whatever guise it's in. To be honest though even those that hate SD will probably have to buy the stuff from there anyway, he owns the market pretty much. That's very true. I hate to say it but when you need things like football boots, trainers, even school clothes now it's a valid place to get them cheap, especially if you have several children. And one could say (non fans), so what about Newcastle United, the stuffs cheap. And as someone who's bought from supposedly better shops, who's stuff should last longer for the higher price. They don't last any longer than the cheaper stuff. Link to post Share on other sites More sharing options...
Dr Venkman Posted November 11, 2013 Share Posted November 11, 2013 Advertising works when properly targetted. I think that Ashley's involvement with NUFC is widely viewed negatively, and his forcing of the Sports Direct brand on to SJP especially so. I don't think the NUFC Sports Direct advertising has done anything for SD. There must be many thousands of NUFC fans who hate the sight of the words Sports Direct on for a start. The company has a virtual monopoly in its market and that is why it has grown to be the monster that it is today. Thats it really. You're wrong. Link to post Share on other sites More sharing options...
quayside Posted November 11, 2013 Share Posted November 11, 2013 Advertising works when properly targetted. I think that Ashley's involvement with NUFC is widely viewed negatively, and his forcing of the Sports Direct brand on to SJP especially so. I don't think the NUFC Sports Direct advertising has done anything for SD. There must be many thousands of NUFC fans who hate the sight of the words Sports Direct on for a start. The company has a virtual monopoly in its market and that is why it has grown to be the monster that it is today. Thats it really. I find it amusing that you mocked my point about TV advertising when a 10 year old could have seen the point I was I was trying to make then. Why does he bother with TV advertising if the reason for SD's success is having a monopoly of the market and "that's it really". It's quite expensive, he could be saving himself a lot of money by not bothering. I'm not sure if you're just doing this because you've dug a hole or you generally believe marketing isn't all it's cracked up to be unless you're a start-up brand or have a specific offer to plug. Ok I'll come back to that and I do apologise for the mocking, I was in receipt of a fair amount of mocking at the time (probably more to come tbh) and was responding in the mood of the moment sorry If I could pick up the point at the end of your post I do believe that a lot of advertising is a waste of time (and money if you happen to pay for it) but there are companies who employ large departments who have to justify their existence. Yes advertising of start up brands and specific offers/products is essential. My point was that I see the advertising that SD does through NUFC as mostly non specific and passive ( I don't like that word but I mean that is purely visual and not audible). TV advertising whether general or specific is audible and of course visual as well. Someone mentioned webuyanycar.com, the trick with that has clearly been the rather annoying jingle that fixes in your brain despite your best efforts to reject it. I don't see the advertising at SJP as being in the same bracket at all as TV advertising. And I can't see that the SD advertising at SJP does anything much for the company. And him doing it doesn't necassarily mean it works. There's probably more stuff I should add but thats what I've got right now. Link to post Share on other sites More sharing options...
Dave Posted November 11, 2013 Share Posted November 11, 2013 If Ashley is as astute a businessman as some would have you believe, he wouldn't be wasting time and effort mocking the stadium up over the course of several years like he has for no return. Unless as I said, it's purely out of spite. Which I can quite believe of course. Link to post Share on other sites More sharing options...
quayside Posted November 11, 2013 Share Posted November 11, 2013 Advertising works when properly targetted. I think that Ashley's involvement with NUFC is widely viewed negatively, and his forcing of the Sports Direct brand on to SJP especially so. I don't think the NUFC Sports Direct advertising has done anything for SD. There must be many thousands of NUFC fans who hate the sight of the words Sports Direct on for a start. The company has a virtual monopoly in its market and that is why it has grown to be the monster that it is today. Thats it really. You're wrong. Fine. You don't often get to change people's opinions on internet forums. It's my opinion and I have tried to explain it, can't do much more. Link to post Share on other sites More sharing options...
Dr Venkman Posted November 11, 2013 Share Posted November 11, 2013 Advertising works when properly targetted. I think that Ashley's involvement with NUFC is widely viewed negatively, and his forcing of the Sports Direct brand on to SJP especially so. I don't think the NUFC Sports Direct advertising has done anything for SD. There must be many thousands of NUFC fans who hate the sight of the words Sports Direct on for a start. The company has a virtual monopoly in its market and that is why it has grown to be the monster that it is today. Thats it really. You're wrong. Fine. You don't often get to change people's opinions on internet forums. It's my opinion and I have tried to explain it, can't do much more. I'm just totally baffled by it tbh, you're even drawing a distinction between what he's done to SJP and TV advertising, it is TV advertising. Link to post Share on other sites More sharing options...
Interpolic Posted November 11, 2013 Share Posted November 11, 2013 Nothing personal but you're an accountant IIRC? You seem a bit cynical about the value of marketing, I wouldn't have a job if people like you had their way. Link to post Share on other sites More sharing options...
Wullie Posted November 11, 2013 Share Posted November 11, 2013 It's much more valuable in 2013 to be able to advertise within programming (as Dave described) than it is in commercial breaks. I can honestly say I haven't seen a TV ad-break in years. Link to post Share on other sites More sharing options...
Interpolic Posted November 11, 2013 Share Posted November 11, 2013 Actually I work in below-the-line marketing so I can point to the positive effects of our activity on behalf of clients and show how the spend increased revenue compared to a control group who weren't exposed to the campaign. In other words it's measurable. Measuring the effects of above-the-line marketing is admittedly far more tricky - and everyone realises that - but there aren't many people in the industry who think it has no effect at all, it's more about whether return on investment makes it worth it. Certainly companies such as Coca Cola and McDonalds have built their brands on aggressive above-the-line marketing and branding/sponsorship and have never let their foot off the gas. To say a company that sells sports gear probably hasn't benefitted from having a platform to advertise to a huge market that is more likely to buy sports gear than most other markets needs to be justified by more than a hunch IMO. Link to post Share on other sites More sharing options...
quayside Posted November 11, 2013 Share Posted November 11, 2013 Nothing personal but you're an accountant IIRC? You seem a bit cynical about the value of marketing, I wouldn't have a job if people like you had their way. And vice versa Link to post Share on other sites More sharing options...
quayside Posted November 11, 2013 Share Posted November 11, 2013 Advertising works when properly targetted. I think that Ashley's involvement with NUFC is widely viewed negatively, and his forcing of the Sports Direct brand on to SJP especially so. I don't think the NUFC Sports Direct advertising has done anything for SD. There must be many thousands of NUFC fans who hate the sight of the words Sports Direct on for a start. The company has a virtual monopoly in its market and that is why it has grown to be the monster that it is today. Thats it really. You're wrong. Fine. You don't often get to change people's opinions on internet forums. It's my opinion and I have tried to explain it, can't do much more. I'm just totally baffled by it tbh, you're even drawing a distinction between what he's done to SJP and TV advertising, it is TV advertising. I tried to explain that in my response to Polic above. Link to post Share on other sites More sharing options...
bowlingcrofty Posted November 11, 2013 Share Posted November 11, 2013 It's surely more brand awareness than specific, targeted advertising. When you think buying sports equipment, you think Sports Direct. The exposure that SD has had through NUFC into the national media is invaluable. Link to post Share on other sites More sharing options...
Interpolic Posted November 11, 2013 Share Posted November 11, 2013 Nothing personal but you're an accountant IIRC? You seem a bit cynical about the value of marketing, I wouldn't have a job if people like you had their way. And vice versa Aye probably, I'd personally just try to have a laugh and hope for the best in terms of finances. That's not a joke. Link to post Share on other sites More sharing options...
quayside Posted November 11, 2013 Share Posted November 11, 2013 It's surely more brand awareness than specific, targeted advertising. When you think buying sports equipment, you think Sports Direct. The exposure that SD has had through NUFC into the national media is invaluable. Yes agree that brand awareness is exactly what is being attempted. Your second paragraph and especially the last sentence is where our views will differ. I don't think that the SD exposure through NUFC will have made any difference to where SD is right now - and I'm very much in a minority. Link to post Share on other sites More sharing options...
quayside Posted November 11, 2013 Share Posted November 11, 2013 Nothing personal but you're an accountant IIRC? You seem a bit cynical about the value of marketing, I wouldn't have a job if people like you had their way. And vice versa Aye probably, I'd personally just try to have a laugh and hope for the best in terms of finances. That's not a joke. And you are right. Nothing would ever get launched if there was too much focus on finances. Most of the business ideas that end up working making no sense financially at the inception stage. Link to post Share on other sites More sharing options...
Dr Venkman Posted November 11, 2013 Share Posted November 11, 2013 It's surely more brand awareness than specific, targeted advertising. When you think buying sports equipment, you think Sports Direct. The exposure that SD has had through NUFC into the national media is invaluable. He bought a football club, he could've bought a chain of independent cinemas. Link to post Share on other sites More sharing options...
Benwell Lad Posted November 11, 2013 Share Posted November 11, 2013 Ashley knows what he's doing with regard to having a PL club to promote his core business. I said many years ago when we signed Shearer for a world record fee, just as football was really taking off as a global TV medium, that the story was carried on every news programme and newspaper in the world. Newcastle United got talked about in the USA in the days when "soccer" hardly registered. We probably got 15M worth of marketing that day and the best centre forward in the world thrown in for free. That said, I see Quayside's point that SD would still have got to where they are today even without NUFC. Link to post Share on other sites More sharing options...
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