Interpolic Posted November 11, 2013 Share Posted November 11, 2013 Nothing personal but you're an accountant IIRC? You seem a bit cynical about the value of marketing, I wouldn't have a job if people like you had their way. Link to post Share on other sites More sharing options...
Wullie Posted November 11, 2013 Share Posted November 11, 2013 It's much more valuable in 2013 to be able to advertise within programming (as Dave described) than it is in commercial breaks. I can honestly say I haven't seen a TV ad-break in years. Link to post Share on other sites More sharing options...
Interpolic Posted November 11, 2013 Share Posted November 11, 2013 Actually I work in below-the-line marketing so I can point to the positive effects of our activity on behalf of clients and show how the spend increased revenue compared to a control group who weren't exposed to the campaign. In other words it's measurable. Measuring the effects of above-the-line marketing is admittedly far more tricky - and everyone realises that - but there aren't many people in the industry who think it has no effect at all, it's more about whether return on investment makes it worth it. Certainly companies such as Coca Cola and McDonalds have built their brands on aggressive above-the-line marketing and branding/sponsorship and have never let their foot off the gas. To say a company that sells sports gear probably hasn't benefitted from having a platform to advertise to a huge market that is more likely to buy sports gear than most other markets needs to be justified by more than a hunch IMO. Link to post Share on other sites More sharing options...
quayside Posted November 11, 2013 Share Posted November 11, 2013 Nothing personal but you're an accountant IIRC? You seem a bit cynical about the value of marketing, I wouldn't have a job if people like you had their way. And vice versa Link to post Share on other sites More sharing options...
quayside Posted November 11, 2013 Share Posted November 11, 2013 Advertising works when properly targetted. I think that Ashley's involvement with NUFC is widely viewed negatively, and his forcing of the Sports Direct brand on to SJP especially so. I don't think the NUFC Sports Direct advertising has done anything for SD. There must be many thousands of NUFC fans who hate the sight of the words Sports Direct on for a start. The company has a virtual monopoly in its market and that is why it has grown to be the monster that it is today. Thats it really. You're wrong. Fine. You don't often get to change people's opinions on internet forums. It's my opinion and I have tried to explain it, can't do much more. I'm just totally baffled by it tbh, you're even drawing a distinction between what he's done to SJP and TV advertising, it is TV advertising. I tried to explain that in my response to Polic above. Link to post Share on other sites More sharing options...
bowlingcrofty Posted November 11, 2013 Share Posted November 11, 2013 It's surely more brand awareness than specific, targeted advertising. When you think buying sports equipment, you think Sports Direct. The exposure that SD has had through NUFC into the national media is invaluable. Link to post Share on other sites More sharing options...
Interpolic Posted November 11, 2013 Share Posted November 11, 2013 Nothing personal but you're an accountant IIRC? You seem a bit cynical about the value of marketing, I wouldn't have a job if people like you had their way. And vice versa Aye probably, I'd personally just try to have a laugh and hope for the best in terms of finances. That's not a joke. Link to post Share on other sites More sharing options...
quayside Posted November 11, 2013 Share Posted November 11, 2013 It's surely more brand awareness than specific, targeted advertising. When you think buying sports equipment, you think Sports Direct. The exposure that SD has had through NUFC into the national media is invaluable. Yes agree that brand awareness is exactly what is being attempted. Your second paragraph and especially the last sentence is where our views will differ. I don't think that the SD exposure through NUFC will have made any difference to where SD is right now - and I'm very much in a minority. Link to post Share on other sites More sharing options...
quayside Posted November 11, 2013 Share Posted November 11, 2013 Nothing personal but you're an accountant IIRC? You seem a bit cynical about the value of marketing, I wouldn't have a job if people like you had their way. And vice versa Aye probably, I'd personally just try to have a laugh and hope for the best in terms of finances. That's not a joke. And you are right. Nothing would ever get launched if there was too much focus on finances. Most of the business ideas that end up working making no sense financially at the inception stage. Link to post Share on other sites More sharing options...
Dr Venkman Posted November 11, 2013 Share Posted November 11, 2013 It's surely more brand awareness than specific, targeted advertising. When you think buying sports equipment, you think Sports Direct. The exposure that SD has had through NUFC into the national media is invaluable. He bought a football club, he could've bought a chain of independent cinemas. Link to post Share on other sites More sharing options...
Benwell Lad Posted November 11, 2013 Share Posted November 11, 2013 Ashley knows what he's doing with regard to having a PL club to promote his core business. I said many years ago when we signed Shearer for a world record fee, just as football was really taking off as a global TV medium, that the story was carried on every news programme and newspaper in the world. Newcastle United got talked about in the USA in the days when "soccer" hardly registered. We probably got 15M worth of marketing that day and the best centre forward in the world thrown in for free. That said, I see Quayside's point that SD would still have got to where they are today even without NUFC. Link to post Share on other sites More sharing options...
jdckelly Posted November 11, 2013 Share Posted November 11, 2013 its obviously having some effect but its anyones guess as to the real value but I doubt not having it there would harm SD in any real fashion. Link to post Share on other sites More sharing options...
NG32 Posted November 14, 2013 Share Posted November 14, 2013 http://www.themag.co.uk/the-mag-articles/the-reality-of-contracts-at-newcastle-united/ Link to post Share on other sites More sharing options...
NG32 Posted November 14, 2013 Share Posted November 14, 2013 http://www.themag.co.uk/the-mag-articles/reported-ashley-looking-to-sell-newcastle-and-buy-rangers-on-back-of-massive-tv-deals/ Link to post Share on other sites More sharing options...
mrmojorisin75 Posted November 14, 2013 Share Posted November 14, 2013 no fucking way we're that lucky - rangers thing makes sense mind Link to post Share on other sites More sharing options...
Guest Slippery Sam Posted November 14, 2013 Share Posted November 14, 2013 no f***ing way we're that lucky - rangers thing makes sense mind Rangers thing makes absolute sense imo. Aaaaand, they're Direct Spots colours as well. Imagine Ibrox plastered in that SD shite...mmmm, lovely. Link to post Share on other sites More sharing options...
Cronky Posted November 14, 2013 Share Posted November 14, 2013 So with the Premier League income about to shoot up, he decides that now is a good time to sell, and buy a near bankrupt club in a league that attracts very little attention. Yeah, makes sense. Link to post Share on other sites More sharing options...
mrmojorisin75 Posted November 14, 2013 Share Posted November 14, 2013 buying rangers for a pittance makes sense, selling us doesn't on some levels Link to post Share on other sites More sharing options...
SEMTEX Posted November 14, 2013 Share Posted November 14, 2013 It makes absolute sense to buy a team that's at its lowest stock ever, that is guaranteed to have a solid fan base forever, and inevitably going to be back in the top tier very soon. Link to post Share on other sites More sharing options...
NG32 Posted November 14, 2013 Share Posted November 14, 2013 So with the Premier League income about to shoot up, he decides that now is a good time to sell, and buy a near bankrupt club in a league that attracts very little attention. Yeah, makes sense. Speculation...Mort and Llambias always said they buy struggling companies, turn them round and then flog them. They stopped the "rot" the market has picked up, the UK economy is turning round. The current financial deal for the prem is eye watering...The next tv deal could be massive with players like BT, Google and Sky battling it out. Perfect time to strike a profit and start again with a club with a big global image and push them into the champions league with little investment. Link to post Share on other sites More sharing options...
madras Posted November 14, 2013 Share Posted November 14, 2013 So with the Premier League income about to shoot up, he decides that now is a good time to sell, and buy a near bankrupt club in a league that attracts very little attention. Yeah, makes sense. he could buy rangers for very little comparitively and be in the champs league within a couple of years and all the riches that brings. don't know if even with projected TV money rising down here if he'd make a profit on selling us. fairly sure he'd get out if he could break even on us though. Link to post Share on other sites More sharing options...
Minhosa Posted November 14, 2013 Share Posted November 14, 2013 It makes absolute sense to buy a team that's at its lowest stock ever, that is guaranteed to have a solid fan base forever, and inevitably going to be back in the top tier very soon. It doesn't really make that much sense to flog NUFC though, unless he's in receipt of a stupid offer. Link to post Share on other sites More sharing options...
gdm Posted November 14, 2013 Share Posted November 14, 2013 So with the Premier League income about to shoot up, he decides that now is a good time to sell, and buy a near bankrupt club in a league that attracts very little attention. Yeah, makes sense. Makes sense in that Rangers have almost 100% better chance of getting CL consistently that Newcasyle would. The money gained thru CL tv rights and the exposure for SD means it makes absolute sense Link to post Share on other sites More sharing options...
Andymc1 Posted November 14, 2013 Share Posted November 14, 2013 So with the Premier League income about to shoot up, he decides that now is a good time to sell, and buy a near bankrupt club in a league that attracts very little attention. Yeah, makes sense. Rangers near bankrupt? They're a brand new club Link to post Share on other sites More sharing options...
LRD Posted November 14, 2013 Share Posted November 14, 2013 So with the Premier League income about to shoot up, he decides that now is a good time to sell, and buy a near bankrupt club in a league that attracts very little attention. Yeah, makes sense. Makes sense in that Rangers have almost 100% better chance of getting CL consistently that Newcasyle would. The money gained thru CL tv rights and the exposure for SD means it makes absolute sense The big bucks in the CL are in the later stages. Celtic and Rangers are unlikely to even clear the 1st group stage. Exposure-wise, nothing beats the PL in showcasing his brand to a worldwide audience. 38 PL matches vs the SPL plus 6 CL matches, the answer is obvious. Link to post Share on other sites More sharing options...
Recommended Posts