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6 minutes ago, Jack27 said:

“I fell in love with the club,” the financier told The Athletic. “I fell in love with the passion, the fans. It was just this incredible club. And I knew that with investment and nurturing, it could become even better. It needed TLC. It needed a patient owner. It desperately needs investment. That day we first walked into St James’… it felt like we had come home. We knew what they needed. We wanted it, too.”
🖤🤍


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Edited by PauloGeordio

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I suspect this was always on the cards from day one, but her and Mehrdad will go down in the annals of NUFC history as people who absolutely got the club, and believed in us and our potential. 

Would love to see her involved in the club in some capacity, but all the very best to them. 

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Yep, for all her imperfections she was perfect for us. I love her to bits and her husband is a sound chap too. They'll be welcome back any time and I hope they do, a full crowd should be allowed show some gratitude to them.

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We've got Paul Mitchell now as sporting director, Brad Miller joined end of March as COO while Darren Eales CEO and Peter Silverstone CCO has already been here for a while. At some point, for somoene like Stavely you've got to wonder what is left for her to do :lol:

 

I think this was always on the cards, only that she took particular interest in this project compared to other aquisitions she's managed. I hope she continues to support us and get to go to the odd game. 

 

Will forever be one of if not the most important person to help rid us of Ashleys shackles. 

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52 minutes ago, Jack27 said:

Good read and highlights the glaring areas where they will be missed, the hope has to be that PIF become more hands on, but does concern that Eales has found it difficult to deal with PIF’s processes as below -

 

‘They always thought of themselves as custodians, with Ghodoussi putting forward the case for Newcastle’s difference and arguing against ticket price rises.

 

 

Without Staveley and Ghodoussi — good and natural communicators who, like Eales and Ashworth, found it difficult to wade beyond PIF’s “processes” to communicate regularly — Newcastle automatically becomes a less protected, less personal, less emotional, less connected place, where you simply trust everything will turn out all right. But in turn, Staveley and Ghodoussi offered a layer of protection to PIF and that has now gone, too.’

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Sad to see them go, they have been great for the club and fondly remembered, but I read the thread on the train and the way home and thought it said PIF to depart and nearly shat a brick, ha.

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I do think this, coupled with the Mitchell appointment changes the optics for Howe. I really hop ehe has a good season, first sign of a rough patch and he'll be in real trouble imo.

 

 

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5 minutes ago, Paullow said:

Sad to see them go, they have been great for the club and fondly remembered, but I read the thread on the train and the way home and thought it said PIF to depart and nearly shat a brick, ha.

Clearly that would have been a nightmare scenario, but do think there’s real dangers ahead if the decision making process is as laborious as being painted and they were undoubtedly good people with the clubs best interests at heart, not so sure I’d say the same of Eales and Silverstone.

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They've done a great job of being the cuddly face of the board and made it easier to forget who owns us. Genuinely done well at connecting with the fans, sad to see them go but grateful for how commited Staveley was to making the takeover happen. She didn't give up

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1 hour ago, Jack27 said:

 

It is the end of an era at St James’ Park and there have been a few of those in recent years. There has been a churn of activity since Newcastle United’s Saudi-led takeover in 2021, sleepless nights in the transfer window, recovery and expansion, a cup final, top-four, a return to the Champions League for the first time in two decades, club-record signings and some growing pains, too. And now change comes knocking for the agents of change.

 

Amanda Staveley and Mehrdad Ghodoussi, the figureheads of the takeover and its driving force, are to leave Newcastle and shock will ripple out across the city, even if a staging post moment has long been on the horizon. They were the married couple and businesspeople who recognised the club’s subterranean potential during the desperate days of Mike Ashley’s ownership, who were hauled along by friends to watch a match against Liverpool in 2017 and then tried and failed three times to buy it.

 

In an era when belief and hope were rationed on Tyneside — Newcastle felt obliged to give away up to 10,000 part-season tickets when Rafa Benitez left at the end of his contract in 2019 — Staveley always believed, always hoped. She returned to the negotiating table, this time backed by the financial might — and controversial human rights record — of Saudi Arabia’s Public Investment Fund (PIF) and this time prevailed, albeit after months of delay and limbo.

 

“I fell in love with the club,” the financier told The Athletic. “I fell in love with the passion, the fans. It was just this incredible club. And I knew that with investment and nurturing, it could become even better. It needed TLC. It needed a patient owner. It desperately needs investment. That day we first walked into St James’… it felt like we had come home. We knew what they needed. We wanted it, too.”

 

Plenty of people recoil from Saudi involvement in sport and with plenty of good reasons, but to be a Newcastle fan under Ashley was to experience a pitiless withering. The football was moribund, investment was minimal, the stadium was grubby and Benitez spoke archly about being shown plans for an updated training ground. “And after three years… they painted the walls,” he said. Matchday was a sufferance, the opposite of life-affirming. There was nothing to hold on to and thousands of supporters finally let go.

Staveley and Ghodoussi never let go, never gave up. It will always be their legacy.

 

And then, bang. A takeover which had been mouldering in the weeds of Premier League governance was ratified and in her first interviews with the media, Staveley was talking about winning the Premier League within five to 10 years. She said to The Athletic: “I’ve always wondered why Alan Shearer’s statue is outside stadium land. That’s something that has to be changed and it will be.” Pretty soon, it was. A club that had turned inwards, alienating everybody, including its record goalscorer, looked up and out again.


Outside the stadium, thousands of supporters danced and sang, celebrating a long-awaited ending and giddy by the head-rush of what might come next. For years, they had craved the TLC Staveley made reference to, to believe their support was worth something beyond a cold half-existence. Theoretically, Newcastle were now the richest club in football, but they made the takeover feel curiously personal. Staveley became “Wor Mandy” and she and Ghodoussi were mobbed for autographs and selfies everywhere they went.

 

And, in many respects, the takeover was personal. PIF had an 80 per cent stake in the club, the Reuben family had 10 and Staveley had 10, but Yasir Al-Rumayyan, PIF’s governor and Newcastle chairman, was spread thinly and rarely present, and she and Ghodoussi were the ownership group’s public face.

 

They had no choice but to get their hands dirty, inheriting (for a short time) an administrator in Lee Charnley, the managing director, but with no executive team behind him and a club that was hollow and outsourced. It was a shell.

 

There were meetings with staff and players. There were mini-audits. Change was sticky; everything was deliberate and “process-driven”, with PIF needing to sign off the big decisions, but employees were encouraged to explain what they needed and asked for their advice. “What would you do in our position?” was a common question in those early interviews. Players were given an open invitation to get in touch. The glass ceiling was shattered.

 

A few weeks in, Steve Bruce was jettisoned and after a botched approach to Unai Emery, Eddie Howe was appointed head coach. It was a misstep-cum-masterstroke. Howe is far less emotional than Staveley, but like her he recognised something buried in the Geordie psyche and put together a brilliant team of runners and s***houses, building on the spirit already present in the dressing room. They weren’t there to be liked, they were there to compete and somehow they scraped themselves up from the foot of the Premier League.

 

To get there, they suffered together through January 2022, the new ownership’s first transfer window and a mammoth early test. They spent £92million on new players — a colossal amount for a club which had signed nobody not called Joe Willock over the two previous windows, working through the night. Ghodoussi lost weight. Tone-setters like Kieran Trippier and Bruno Guimaraes arrived and if it was also chaos, then it had to be. It also paid off.

 

Close relationships were forged that month, far more intimate than at most big clubs between boardroom and dressing room, although Newcastle were not a big club yet. Staveley was a sounding board for Howe and always available. When players endured difficult spells — and there were a few — she would pick up her phone and offer reassurance. She wished them happy birthday or congratulated them on personal achievements. After home games, they would go into the dressing room and manager’s office, not the usual way of doing things but fostering a tight-knit collective.

 

“They’re like my babies,” she would say of the players and the same applied to Newcastle’s women’s setup, which went full-time professional and won back-to-back promotions under her stewardship. “The women’s team has a very special part in my heart,” she told The Athletic earlier this year. “It is my biggest passion, apart from Lexi (her son, Alexander).”

 

They never stopped believing, stopped thinking big. Howe could be “the next (Sir) Alex Ferguson”, Ghodoussi said. “There is no reason why Newcastle in the next five years should not be a Man City or a Man United or a Liverpool or a Chelsea,” he added and one short, manic year after they avoided relegation, the team finished fourth in the table, which even now feels like an impossible dream.

 

Perhaps their other legacy will be Newcastle United 4 Paris Saint-Germain 1 and a night which rivals any in the club’s modern history, the noise of which still reverberates down the Tyne.

Yet in their interview with The Athletic in February 2022, they gave a hint at what was down the line. “We know our limitations,” Ghodoussi said. “We are business people but we are smart business people. We know we have to build a solid team at Newcastle. That’s going to drive the business and the football.”

 

Dan Ashworth arrived as sporting director; the fact he is now heading to Manchester United speaks of another misstep, a good fit for Brighton & Hove Albion and for England, but not quite right for a growing, flailing Newcastle which needed to bring in money as quickly as it spent it. Darren Eales arrived as chief executive from Atlanta United and commercial and sponsorship departments which had been cut to the bone under Ashley were repopulated. A structure was being built, one where there was less obvious space for investor/decision-makers.

Too many cooks? Nobody wanted that. Nobody wanted Newcastle’s astonishing progress to be complicated by uncertain power bases or confusion over the delineation of duties and, as the months went on, it increasingly pointed in this direction. Far better a clean break than a messy one. Far better a fond thank you and goodbye.


Even so, they remained hands-on. Ghodoussi oversaw £10million ($13m) of improvements at Newcastle’s Longbenton training ground — more than a coat of paint this time — while Staveley was instrumental in Anthony Gordon’s arrival from Everton. She served on Premier League committees. They used the personal touch to persuade Guimaraes to extend his contract and did the same with Joelinton, using their personal links to be persuasive when traditional talks did not work. They always thought of themselves as custodians, with Ghodoussi putting forward the case for Newcastle’s difference and arguing against ticket price rises.

 

In the past few weeks, Staveley was as involved as ever on Newcastle’s transfer committee and both were pivotal in the sale of Yankuba Minteh to Brighton, knowing they were not going to be around much longer but determined to leave the club in a position of strength and certainly not facing the prospect of sanctions for breaching PSR. It went down to the wire — a few more sleepless nights and a bit more chaos, just for old times’ sake — but they got there. Now it is for others to take the strain.

 

All of this comes at an interesting moment in the club’s development. Last season was a slog, crammed with high points but balanced by Sandro Tonali’s 10-month suspension for betting offences, a crippling injury list, Ashworth’s spell on gardening leave and an inability to spend in January when Howe most needed reinforcements. What Howe did have on his side were two huge allies amid the ownership group (three including Jamie Reuben), and so did the players. It was a layer of protection.

 

Without Staveley and Ghodoussi — good and natural communicators who, like Eales and Ashworth, found it difficult to wade beyond PIF’s “processes” to communicate regularly — Newcastle automatically becomes a less protected, less personal, less emotional, less connected place, where you simply trust everything will turn out all right. But in turn, Staveley and Ghodoussi offered a layer of protection to PIF and that has now gone, too.

 

Perhaps this was always inevitable and perhaps Newcastle becomes more streamlined as a consequence. It is no reflection on Staveley and Ghodoussi, but there is plenty of big-picture stuff still to do because although the training ground now looks and feels much better, it is still a long way short of elite level. And although there have been feasibility studies and much discussion about renovating St James’, there is a touch of Old Trafford about the stadium. It needs work and it needs love. Staveley provided the love, but it has always required PIF to push the button on infrastructure projects. It is definitively their club now. Over to them.

 

Ultimately, Newcastle have decided the time is right to move on from the power couple who made all of this possible, who always believed and never gave up, who persuaded fans that ambition and yearning were not dirty words. And who, to give them the credit they fully deserve, unlocked that buried potential, brought supporters home and then delivered. Only time will tell if Newcastle are right.
 

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I still don't understand why people thought it was inevitable that they would leave - Amanda was quite clear when they bought the club that they were in it for the long run

 

 

It just won't be the same - they were just brilliant ambassadors for the club.  Made the club feel connected with the fans.

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The acceptable face of PIF, and the link between Newcastle and PIF is what I feel we'll miss. I hope we have a plan for that and how the communication between PIF and the club will work. 

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Howe has definitely lost an ally, whether he needs one or not is a different matter.

 

For their small stake, I always thought they were involved almost too much. We never hear a peep out of Reuben aside from the odd IG comment. And PIF have been mostly elusive barring some glimpses in the documentary.

 

Now if big investment is coming in (IE new stadium, training facilities etc) there's no way they could have fronted 6% of that (which you'd be obliged to being a co-owner)

 

It just makes sense to jump out at this point.

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12 minutes ago, duo said:

I still don't understand why people thought it was inevitable that they would leave - Amanda was quite clear when they bought the club that they were in it for the long run

 

 

It just won't be the same - they were just brilliant ambassadors for the club.  Made the club feel connected with the fans.

 

Who's we in this context?  I think she clearly means the whole group.

 

 

Edited by El Prontonise

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11 minutes ago, duo said:

I still don't understand why people thought it was inevitable that they would leave - Amanda was quite clear when they bought the club that they were in it for the long run

 

 

It just won't be the same - they were just brilliant ambassadors for the club.  Made the club feel connected with the fans.

 

She's not explicitly talking about PCP here though.

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I don’t think Howe has anything to be concerned about. IIRC he was the one Al-Rumayyan wanted but the others opted for Emery. 

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Hopefully the club will be run sensibly as it has been so far, with the relevant executives knowing their stuff and having autonomy. 

 

We don't have any reason to think someone from PIF is going to be on the phone asking for the manager to be sacked. 

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Just now, AyeDubbleYoo said:

Hopefully the club will be run sensibly as it has been so far, with the relevant executives knowing their stuff and having autonomy. 

 

We don't have any reason to think someone from PIF is going to be on the phone asking for the manager to be sacked. 

Aye, if anything you’d expect Mitchell and Eales to be given the autonomy to decide on who the manager is.

 

Would be shocked if we don’t give Howe time. Haven’t seen anything to suggest that PIF or Eales panic (aside from last weekend)

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3 hours ago, Whitley mag said:

Sad day, undoubtedly the human face of the club and the tenacity she showed to rid us of the parasite will never be forgotten in this city.

 

Think we’d already seen though that Eales and Silverstone have assumed running of the business side and bar giving her a non executive role, I suspect they’ve thought the time is right for them to concentrate on other things as the day to day running of the club now takes care of itself.

 

Her and husband will always be warmly welcomed and hopefully she is there when we finally lift that first trophy.

 

she played that role really well and its one we'll miss. 

sort of a buffer for PIF.

just connected and understood the fans.

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As much as some love to get a throb on about ruthlessness, the fact the article even mentions how process drive PIF are as a criticism, goes to show how unlikely it is they'll resort to a knee jerk reaction. 

 

 

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