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Mediawatch apologises for coming across as particularly grumpy today, but some things really do make you stand back in awe at this race to the bottom.

 

At 11am on Wednesday, the top story on Mirror Football is headlined ‘Man United win the Premier League! The table according to Google searches (and City don’t even make top six)’.

 

To repeat, this is the top story. Not a silly little feature hidden away to garner some SEO traffic, but the big hitter.

 

The Mirror have a network of fine journalists who get stories and pass comment. On Wednesday alone, they have David Anderson and David McDonnell all over the Manchester clubs, David Maddock covering Jurgen Klopp, John Cross doing Arsenal and Simon Bird with the latest Rafael Benitez stuff. The budget is there. The stories are there.

 

So how do those people feel when the top story is designed purely to gain SEO traffic? Any pretence that that isn’t the case is removed when you look at the URL slug: ‘news/manchester-united-win-premier-league-’. Come on, guys.

 

‘Manchester City would not qualify for Europe if the Premier League table was determined by Google searches,’ the piece begins.

 

Lucky for City that it isn’t determined by sodding Google searches, then. It’s determined by the results of football matches. Football matches that you send a raft of journalists to cover. At least give them the respect of not pushing their work below this shite.

 

For those interested, the story second on their football homepage is that Pierre-Emerick Aubameyang is selling his car. Of course it bloody is.

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Guest firetotheworks

How's that really different to now? BT Sport is already an extra thing to pay for on Sky or Virgin above and beyond the other sports channels.

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Guest neesy111

How's that really different to now? BT Sport is already an extra thing to pay for on Sky or Virgin above and beyond the other sports channels.

 

It means Sky can sell it as part of their sports package, not as a separate channel.

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