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Don't worry folks:

 

http://news.bbc.co.uk/sport1/hi/football/teams/n/newcastle_united/8342406.stm

"We will showcase Sports Direct until the end of the season," chief executive Derek Llambias told BBC Newcastle.

 

"I'm sure we're going to get a sponsor in for next season."

 

Asked if the name "St James' Park" would always remain amid an angry response from fans, Llambias said: "Absolutely. In our reign, absolutely.

 

"It's adding to it, and if it brings in a good chunk of money to the club, that goes straight to the team, then do you know what, it's a revenue we should look at."

 

:neutral:

 

 

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Guest Haris Vuckic

I'm not sure of exact definitions, but is our stadium even actually an 'arena'?

 

Err I don't think so. At least I hope not.

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Guest bimpy474

Why would they have just put 'Sports Direct@St James Park' signs up if they were going to change it to the Sports Direct arena???

 

Aye.

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