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You say that as if he hasn’t already checked out weeks ago

Last years teams didn’t buy - already Leeds have made two supposedly good signings and Sunderland have sold two and bought one so are reshaping their squad. Leeds apparently have around £100m to spend and with the Bellingham, Brighton sale (can’t remember his name), new shirt deal and money apparently Sunderland’s owner is giving them they could have around that as well (they’ve just spend £35m on a new attacking midfielder though) so I think this year is vastly different to last. Burnley need to think long and hard as they may have finished so many points above Sunderland but Sunderland moved down a few gears quite a few games when it was clear they were finishing in the playoffs regardless. IMO this is why I believe Burnley will sell Trafford- to get the money to pump back into the squad.

Let’s be real, it’s less about journalism and more about traffic now. Sports media runs on ad revenue, and that means clicks are king. Outlets make more money by pumping out constant content like hot takes, sensational headlines and shallow analysis because that’s what drives engagement. Depth and quality don’t pay nearly as well as outrage and volume so why spend time on thoughtful reporting when you can churn out 5 quota-filling guff pieces before lunch and kick your feet up while ad dollars roll in.

Thus far is kind of important in the sentence. If someone wants to share the successes of this window so far I'm all ears though.

I do agree with the points that we open ourselves up to drawn out transfer sagas and paying inflated fees with the type of targets we seem to be aiming at. That said I think we’ll see movement next week and you’d hope the club will quickly move into other targets if the selling club won’t budge on price and we won’t go any higher.

I'm not stuck in a Mike Ashley-esque time warp where "holding on" to players is like a new signing.

Also, there's always mitigation. It's called PSR.

Still think him leaving was the best thing that could have happened to him (for his career).

He was grinning ear to ear in those long shot clips of him after he got off the helicopter. He was absolutely buzzing and so he should have been. He did nowt wrong.

They’re doing a Chelsea and selling the women’s team to themselves. Don’t hate the player, hate the game and all that.

The PSR deadline is the 30th, it’s not even July yet. If we haven’t signed anyone by mid July that’s definitely a major concern. An unmitigated disaster would be signing nobody at all this summer. It isn’t one yet.

When do villa need to sell by? they don't seem to be rushing or any other clubs like last season @brummie

Twitter is just the vehicle, it's not the reason for the destination of travel. It's general public / twitter users that are the problem.

But we lose leverage if we stick to the same signing. Joao Pedro we tried for in the past ditto Elanga ditto Trafford. All three clubs know we want them bad. Why would you let them go for cheap when you know the richest club in the world (allegedly) wants them? We haven’t shown much in the way of going for alternatives when we are priced out in any way.

Francis Chip announced it yesterday

He'll be clearing his desk tomorrow

The window isn’t even open 😁

Good God, man. I must have missed the bit where we sold Isak to Sunderland for a tenner.

I blame Twitter and the constant need for 24/7 news. "Journalists" making up nonsense stories to drive up engagement is just grim.

Lasses back to work. Wonder if there are new faces out there with them already. Going to be a busy summer.

Think these journalists online on social media have just about driven all football fans to madness. Other than Man City and Liverpool fans, they're all just losing it over their club's perceived lack of urgency on transfer business. Every bid not accepted or player preferring another club leads to so much angst. Don't think fans were meant to be privy to all this information.

Publicly missing out on our top targets over a drawn out period definitely isn’t a good look.

Based on last summer and how we operate, I imagine we have a very short list of targets. Don’t expect anything quickly though.

Players and agents are after more money, and clubs need more to pay them, which is why the Super League idea came about. The EPL is the biggest league in the world, right? 'Cause of Asia, Africa, and all that. That's why the TV deals are so huge, and the Spanish and Italian leagues are jealous. The EPL is kinda the super league lte as it were. So, it's either this, or the Super League, basically. At least this benefits club's from Africa and all. The super league wouldn't.

I agree on this - offering £25m for Trafford when Burnley has always said around £40m and £25m here are borderline waste of time bids.