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I love the bit where he again tries to be the cool, collected calm voice of reason just trying to have a pint with his mates.  He spent that entire night arguing with people on Twitter.  Probably had a 4 pack of cheap, weak lager before retiring to his bedroom for a furious session with a pillow taped to a printed photo of Bruce's head.

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Thing is, why was it even a possibility that this season would be a disaster lee? Because we replaced Rafa with Bruce.

 

It's all about spinning the narrative - story needs to be shifted from Geordie Brewce taking over Rafa's stagnant, boring team and swashbuckling up the Premier League to Bruce inheriting a disaster of a club in free fall and bravely keeping them up against all odds.

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Persisting takeover rumours have obviously not helped and put a strain on the squad. Let's remember it's not just the players mindsets affected, Bruces job could be on be on the line too.

                              ^^^

Sure we will see that narrative trotted out too.

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Was that oral discharge from Edwards published in an actual newspaper? :lol: Reads like a fucking angsty Bebo profile. "Me me me!" "I'm the best and everyone else is shit!" Daft shite.

 

Not really related but I just wanted to say thanks to Yorkie; At the weekend I was trying to remember what that other social media platform from around 2007 was called, I remembered Myspace and obviously Facebook but couldn't remember the other one. Thanks again!

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see that point about the athletic, i did a month trial on it when they did that blitz of publicity and honestly didn't see anything different from what i see from the likes of edwards in a broader sense

 

yes the direct football pieces seemed a bit better researched but are they doing any pieces tearing bruce's capabilities to shreds?  are they exposing anything ashley is up to?

 

honest question, because if they're not what the fuck are they doing

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Once you see behind the glass and realise that journalism is an old boys club full of people stroking their own ego of self-importance instead of adapting to the demands of the new generation of readers, this shit is barely worth reading

 

Realised that a long time ago back in the days when Alan Oliver used to spew his nonsense across the pages of the Chronicle. Jobs for the boys from top to bottom.

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stolen from reddit but this is a great take:

 

I grew up wanting to be a football journalist. I studied for it, I worked for many outlets, even now I have a job in the media and I write articles in my spare time. But I went through a long process of realising that this industry is complete bullshit and I had a bit of a existential crisis over whether this thing I had devoted a large portion of my life to was even worth it. I encountered nepotism, casual racism (an ethnic minority in a 93% white male demographic will do that) and, most often, egotistical people who really believed that they were superheroes that the sporting world couldn’t live without. It was always about ‘our tradition, our standards and how our readers have demanded it like this for decades’. There was barely any room for integrity, you either operated how they all did or you get left behind. For a while I went with it, desperate to succeed. But eventually I realised I got into journalism because I wanted to express myself and try new things, not conform to the behaviour of dinosaurs and suppress my individuality. So I fell out of love with it and pivoted to a slightly different career whilst exercising my creativity in my own way.

 

The point of that long backstory is that I get the same vibe from Luke Edwards and his attitude that I got from all those people I encountered during my career. It’s not about the truth and football, it’s about not upsetting your friend who has given you so many interviews in the past and who you have a good relationship with. It’s not about empathy towards an ailing fanbase who have been scrutinised for daring to dream, it’s about Luke Edwards being upset on a weekend off because people call him out on his bullshit (btw one of the first lessons I learned was that no-one wants to hear about you as a writer, there’s only a few times you should writing ‘I’ or ‘Me’ frequently in your piece unless you’re an ego-driven maniac) This is why papers like The Telegraph rely on baiting people into their paywall and why all these newspapers are going out of business while The Athletic gets loads of new subscribers daily because they devote themselves to well-researched quality instead of ‘let’s ignore the facts and force this agenda because we have a good relationship with the people involved’. Once you see behind the glass and realise that journalism is an old boys club full of people stroking their own ego of self-importance instead of adapting to the demands of the new generation of readers, this shit is barely worth reading. Imagine developing a nuanced understanding and love of football, going through years of training and experiences only to sacrifice all of that just so to die on ‘Steve Bruce is a good manager’ hill because he’s a nice bloke when you interview him. Could never be me. Thankfully.

 

That's excellent!  :clap:

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